CoMarketing Clouds (CMCs) are an emerging technology category that leverages intelligence to support marketing operations. Aragon has identified 3 vendors in CMCs that are making an impact in the market.

Introduction

This year, Aragon Research identified a new category of enterprise technology known as CoMarketing Clouds—or CMCs. These emerging platforms support marketing departments by integrating data from a variety of channels and then leveraging artificial intelligence to automate core marketing operations that would have once required an entire team to manage.

Aragon has evaluated a variety of trends, including Generative AI, that are shaping the landscape of the marketing tech stack. In this Research Note, we review these key market trends and then evaluate several Hot Vendors in CMCs.