What Are Content Experience Platforms?

Content experience platforms are the next generation offering to address the age-old enterprise need for creating and delivering dynamic experiences to users on any device. Historically, this need has been met by web content management systems (WCM), which have undergone numerous transformations as they have evolved to address the shifting needs of the modern enterprise content pipeline, which needs to move beyond the static website model of the past.

New offerings are harnessing content to provide integrated user experiences, moving beyond isolated content creation and delivery towards a comprehensive content development lifecycle that enables the construction of customized buyer journeys that meet the needs of users at their specific contextual perspective. Transcending the limitations of a traditional “pu(bli)sh” model, modern technology makes content more impactful and enables organizations to reap superior returns on their investments through digital content experiences. Given COVID-19 and the rush to become a complete digital business, Aragon feels that CXPs are one of the key priorities for a digital enterprise.

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Aragon has the CXP market growing from $11 billion in 2019 to $28.8 billion by 2025, with a cumulative average growth rate (CAGR) of 17.4%. The rationale tied to this growth is the extreme pressure enterprises will be under to remake online experiences.

– Jim Lundy, CEO and Lead Analyst, The Rise of Content Experience Platforms—And Why Your Website And Digital Experiences Will Never Be the Same

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What are Key Benefits of Content Experience Platforms?

Content experience platforms don’t just solve the same problems as yesterday’s CMS. They are instead designed to drive return on investments by prioritizing user experience. Content experience platforms allow streamlined content authoring and publishing workflows, emphasizing omnichannel content delivery, integrations driven by APIs, scalability, and quick deployment through low-code solutions. New platforms are built to accelerate enterprise go-to-market viability by cutting out the content management busywork that holds back product deployment.


3 Industries Where CXPs Can Be Valuable

The shift to more online transactions is driving the shift to customer experience management (CXM). Nearly every B2C vendor needs to offer an immersive and dynamic customer experience. Offering an engaging website that can be tuned to buyer preferences is one place to start, but the list does not end there.

Let’s dive into some examples of markets to target with a CXP.

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The Rise of Content Experience Platforms–And Why Your Website and Digital Experience Will Never Be the Same

Aragon has defined the content experience platforms (CXP) market. CXPs are the new way forward to offer users a more dynamic and personalized way to interact not just with websites, but with any digital touchpoint. This market is poised to revolutionize how enterprises market to buyers.

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Crownpeak Buys e-Spirit - The Consolidation Era of Content Experience Platforms Begins

Crownpeak announced it was buying its competitor e-Spirit in a deal that was announced on March 19th. This blog discusses the implications of the new content experience category and the reason it will force a consolidation of traditional WCM providers.

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Why Content Experience Platforms Are a Game Changer for Industries Like Retail

In this episode, Aragon Marketing Director, Patricia Lundy, is joined by CEO, Jim Lundy to discuss why content experience platforms are a game changer for industries like retail.

Listen to Podcast >

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