Generative AI - Aragon Research

What Is Generative AI?

Generative AI refers to a new suite of tools that can generate a wide variety of rich media content, written text, and more. By leveraging state-of-the-art AI, these tools can support the enterprise by producing valuable assets ranging from software code to images, video, and text.

Generative AI can create original media content, synthetic data, and models of physical objects to enable unique opportunities for transformation and growth. Generative AI can also automate legacy content processes to power up the way enterprises create content and get work done. Enterprise architecture and technology innovation leaders must evaluate the various use cases for applying generative AI in their organizations.

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Generative AI tools reduce the time and cost of content, boosting productivity and profitability.
The rise of generative AI also breeds innovation, paving the way for new business models and applications.
Generative AI is still only in its infancy, with emerging research and technologies regularly disrupting the market.
There are outstanding questions of copyright and data security risk involved with generative AI that should be considered.

It can be overwhelming for enterprise leaders to stay updated with this rapidly-changing market on top of their regular operations. This is where Aragon Research steps in!