Summary

Generative content involves the use of AI models to automate the creation of images, text, and more. This Research Note reviews key trends that are influencing the market and provides advice to enterprises on generative content.

Introduction

2022 marked a major turning point for the generative content market, as new tools revealed that business-ready content can be generated by AI models in a matter of seconds. This has led to a surge of growth in the market, which is expanding as underlying AI capabilities improve in turn.

Generative content refers to digital assets—text, image, video, sound, or even computer code that is produced or augmented by artificial intelligence rather than a human creator.

Generative content may come in the form of AI-assisted writing, which augments a human writer by helping to complete sections of text or suggesting ideas. It may also come in the form of fully produced images, such as pictures of human models, which can be used in public-facing content. This Research Note reviews key trends in the market and provides advice to potential buyers.