Rethink What It Means to Be a Digital Business

Digital business is more than a buzz word or a technology category. It's a way of thinking, a business model, and an approach to proactively supporting customers and partners in every possible context—both in the physical and virtual worlds. Today, new technologies such as the digital business platform (DBP) are allowing organizations to think of digital business from a holistic perspective in order to better support the changing nature of business and accelerate digital transformation efforts.

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How Can You Support A High Impact Digital Business Strategy?

All organizations require a digital business strategy due to the nature of today's customer, partner, and employee expectations—or they risk being out-competed. Today's business and IT leaders need to think critically about their strategy to ensure it encompasses people, the business ecosystem, processes, information, and technology. It's important to understand that becoming a digital business is a true transformation and cannot be achieved by purchasing new technology alone. It requires careful and informed planning of models, processes, and services with the customer’s perspective—and their business ecosystems— as the key focus point.

Special Report: Mapping Out the Right Technologies to Enable Digital Business

Shifting to digital business means changing your business model using certain supportive technologies. As you enter 2022, it’s crucial that you know which technologies specifically will help your organization enable digital business.

While Aragon predicts that eventually, most technologies will support digital business in some aspect, that reality is a ways off and, as of now, organizations need to strategically map out which technologies have those capabilities.

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Re-Defining What it Means to be a Leader in the Digital Business Platform Market

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With: Betsy Burton, VP Research and Aragon Fellow

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Featured Research


Get Started with the Digital Business Platform 

Learn about Aragon's coverage of the digital business platform market. Learn how to identify the right digital business platform for your organization.

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The Aragon Research Technology Arc for Digital Business, 2021

This 2021 edition features 29 technology profiles that are split between emerging, adopting, and mature arcs.

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The Future of iPaaS of Digital Business Transformation

In this Research Note, we explore the evolution of the iPaaS market becoming focused on automation and business transformation, and introduce the concept of transformational iPaaS, which over time will establish a set of market requirements that goes much further than traditional iPaaS offerings have enabled.

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The Aragon Research Globe for Digital Business Platforms, 2021

Aragon identifies 16 providers who are making a difference in the Digital Business Platform market.

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Market Definition for Digital Business Platforms in 2021

In this note, we clarify what it means to support digital business, and refine our market definition for digital business platforms (DBP). We also clarify how a DBP is distinct from other platforms and digital business applications.

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3 Emerging Digital Business Technologies to Watch

This blog will go over what an Aragon Technology Arc is and give you a preview of 3 emerging technologies featured in Aragon's 2021 Technology Arc for Digital Business.

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Digital Business Provides New Methods for Engaging with Customers

Supporting digital business presents exciting opportunities for organizations to create new business models, find new ways to engage with their partners and customers, and generate new business growth by leveraging emerging technologies.

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Prepare For The Impact of Digital Labor Now

It is important for all business and technology leaders to dedicate some time to look into the future and understand how they need to prepare today for possible future trends and states.

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Calling All Digital Business Platforms: Update Aragon Research Globe

Technology product and service providers are welcome to contact us to submit their offerings.

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