Rethink What It Means to Be a Digital Business
Digital business is more than a buzz word or a technology category. It's a way of thinking, a business model, and an approach to proactively supporting customers and partners in every possible context—both in the physical and virtual worlds. Today, new technologies such as the digital business platform (DBP) are allowing organizations to think of digital business from a holistic perspective in order to better support the changing nature of business and accelerate digital transformation efforts.
How Can You Support A High Impact Digital Business Strategy?
All organizations require a digital business strategy due to the nature of today's customer, partner, and employee expectations—or they risk being out-competed. Today's business and IT leaders need to think critically about their strategy to ensure it encompasses people, the business ecosystem, processes, information, and technology. It's important to understand that becoming a digital business is a true transformation and cannot be achieved by purchasing new technology alone. It requires careful and informed planning of models, processes, and services with the customer’s perspective—and their business ecosystems— as the key focus point.
Get Started with the Digital Business Platform
Become familiar with Aragon's coverage of the digital business platform market. Learn how to identify the right digital business platform for your organization with the architecture outlined in this research note.
Digital Business Research
Self-Assessment: Digital Business Strategy
April 22, 2019
Summary: Every organization, no matter whether government, education, or commercial, will need a digital business strategy. Use this self-assessment to understand the characteristics that drive when to support and deploy and digital business strategy. Read More >
The Aragon Research Globe™ for Digital Business Platforms, 2018
August 14, 2018
Summary: This research note discusses a DBP's role in enabling enterprises to drive dynamic, goal-driven processes, and evaluates 27 major providers. Read More >
Digital Business Blogs
VP Research Betsy Burton explores how the digital platform market is evolving, and how this may affect Aragon’s Digital Business Platform (DBP) Globe for 2019. Read More >
“Digital” Will Become Passé As It Becomes Pervasive
March 14, 2019
Digital business is a new business model that is specifically designed to proactively reach out to customers and partners with a primary focus on their physical and virtual context. Read More >
It's Time for the "Business Versus IT" Debate to Be Over
March 20, 2019
I think a lot of people in IT are still stuck in the mode where they view themselves as an enabler for the business. Where the reality is, in today’s world, technology is very often the source of critical business differentiators—strategic and operational. Read More >
Don't Fall into the Widening Customer Experience Gap
February 28th, 2019
The widening gap is that while your customers and partners are increasingly and seamlessly operating in a hybrid virtual/physical world, your business is still operating as if it has different online and brick and mortar customers. Read More >