Rethink What It Means to Be a Digital Business

Digital business is more than a buzz word or a technology category. It's a way of thinking, a business model, and an approach to proactively supporting customers and partners in every possible context—both in the physical and virtual worlds. Today, new technologies such as the digital business platform (DBP) are allowing organizations to think of digital business from a holistic perspective in order to better support the changing nature of business and accelerate digital transformation efforts.

rethinking digital business
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How Can You Support A High Impact Digital Business Strategy?

All organizations require a digital business strategy due to the nature of today's customer, partner, and employee expectations—or they risk being out-competed. Today's business and IT leaders need to think critically about their strategy to ensure it encompasses people, the business ecosystem, processes, information, and technology. It's important to understand that becoming a digital business is a true transformation and cannot be achieved by purchasing new technology alone. It requires careful and informed planning of models, processes, and services with the customer’s perspective—and their business ecosystems— as the key focus point.

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Featured Research


Get Started with the Digital Business Platform 

Learn about Aragon's coverage of the digital business platform market. Learn how to identify the right digital business platform for your organization.

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Business Outcome-Driven Performance Metrics Framework

This note helps executives and leaders define a set of metrics that can be used to communicate the value of the investments to management, their impact to peers, and inspire their teams.

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Self-Assessment: Digital Business Strategy

Every organization will need a digital business strategy. Use this self-assessment to understand the characteristics that drive when to support and deploy and digital business strategy.

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Debunking 5 Common Myths About Digital Business

As organizations have strived to understand, adopt and deploy real digital business models and solutions, several myths and misunderstanding have also emerged.

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The Aragon Research Globe for Digital Business Platforms, 2018

This research note discusses a DBP's role in enabling enterprises to drive dynamic, goal-driven processes, and evaluates 27 major providers.

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Using Metrics To Measure The Business Value Of Your Investment

Metrics can and should be a powerful tool to guide investments in people, processes, information, and technology. However, they are only effective if they are clearly targeted to an audience and a purpose.

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Digital Wars: FedEx Stops Amazon Deliveries

Amazon first challenged Walmart and now it is challenging FedEx by increasing its native delivery capabilities. Jim Lundy discusses the new war for eCommerce and the overall war that all enterprises face in a digital era.

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What Is Business Transformation?

What does business transformation really mean and how does it differ from business modernization and digitalization in terms of focus, activities, and investments? Find out in VP Research Betsy Burton's Business Transformation blog.

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Aragon Research Market Survey: Digital Business Platforms and Applications

If your company has a product that meets the digital business platforms or applications market and inclusion criteria, we encourage you to participate in this survey.

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