Rethink What It Means to Be a Digital Business

Digital business is more than a buzz word or a technology category. It's a way of thinking, a business model, and an approach to proactively supporting customers and partners in every possible context—both in the physical and virtual worlds. Today, new technologies such as the digital business platform (DBP) are allowing organizations to think of digital business from a holistic perspective in order to better support the changing nature of business and accelerate digital transformation efforts.

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How Can You Support A High Impact Digital Business Strategy?

All organizations require a digital business strategy due to the nature of today's customer, partner, and employee expectations—or they risk being out-competed. Today's business and IT leaders need to think critically about their strategy to ensure it encompasses people, the business ecosystem, processes, information, and technology. It's important to understand that becoming a digital business is a true transformation and cannot be achieved by purchasing new technology alone. It requires careful and informed planning of models, processes, and services with the customer’s perspective—and their business ecosystems— as the key focus point.

Complimentary Webinar

Digital Transformation Begins With Enterprise Architecture


With: Betsy Burton, VP Research and Aragon Fellow

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Featured Research

Get Started with the Digital Business Platform 

Learn about Aragon's coverage of the digital business platform market. Learn how to identify the right digital business platform for your organization.

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The Aragon Research Globe for Digital Business Platforms, 2020

Aragon identifies 16 providers who are making a difference in the Digital Business Platform market.

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Decision Framework: Should You Support a Digital Business Platform in the Cloud?

To effectively support digital business solutions, organizations must determine the best architecture for their short- and long-term needs.

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Market Definition for Digital Business Platforms in 2020

The market excitement and hype around digital business has created some confusion and conflation of products and services. This note clarifies what it means to support digital business, and refine our market definition for digital business platforms (DBP).

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Aragon Research's Top 10 Predictions for 2020

In our top ten predictions for 2020, Aragon covers several key areas of increasing evolution/revolution including collaboration, internet of things (IoT), social networking, digital business, data center/cloud, artificial intelligence, and security.

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Understanding the Digital Business Platform Globe

In this blog we explain the central topic of the note and give a preview of some Aragon insights for digital business platforms.

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Should You Support A Digital Business Platform in the Cloud? 

In this blog we introduce a decision framework we created to help organizations evaluate and make these decisions.

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Visual Research Preview: Digital Business Platforms Market Definition 

We’re giving you a sneak preview of what is covered in our Market Definition for Digital Business Platforms in 2020 note by giving you free access to the accompanying visual research video.

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Carl Icahn Is Driving the Xerox Merger with HP

The drama of Xerox’s initial offer to buyout HP for $33 billion (a cash and stock offer) got more interesting this week after HP rejected the offer and Xerox sent a letter stating that it intends to get more aggressive.

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