Rethink What It Means to Be a Digital Business

Digital business is more than a buzz word or a technology category. It's a way of thinking, a business model, and an approach to proactively supporting customers and partners in every possible context—both in the physical and virtual worlds. Today, new technologies such as the digital business platform (DBP) are allowing organizations to think of digital business from a holistic perspective in order to better support the changing nature of business and accelerate digital transformation efforts.

rethinking digital business

How Can You Support A High Impact Digital Business Strategy?

All organizations require a digital business strategy due to the nature of today's customer, partner, and employee expectations—or they risk being out-competed. Today's business and IT leaders need to think critically about their strategy to ensure it encompasses people, the business ecosystem, processes, information, and technology. It's important to understand that becoming a digital business is a true transformation and cannot be achieved by purchasing new technology alone. It requires careful and informed planning of models, processes, and services with the customer’s perspective—and their business ecosystems— as the key focus point.

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Digital Transformation Begins With Enterprise Architecture


With: Betsy Burton, VP Research and Aragon Fellow

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Featured Research

Get Started with the Digital Business Platform 

Learn about Aragon's coverage of the digital business platform market. Learn how to identify the right digital business platform for your organization.

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The Missing Fourth Dimension in Digital Business

This research note discusses how the absence of the fourth dimension can be changed using collaboration as a key example of an area ripe for improvement.

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Business Outcome-Driven Performance Metrics Framework

This note helps executives and leaders define a set of metrics that can be used to communicate the value of the investments to management, their impact to peers, and inspire their teams.

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Self-Assessment: Digital Business Strategy

Every organization will need a digital business strategy. Use this self-assessment to understand the characteristics that drive when to support and deploy and digital business strategy.

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Debunking 5 Common Myths About Digital Business

As organizations have strived to understand, adopt and deploy real digital business models and solutions, several myths and misunderstanding have also emerged.

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Microsoft Ignite in Four Words: Azure, Office, Teams and Power Apps

Analyst Jim Lundy attended his 10th Microsoft Ignite event and was not disappointed with all of the new products and services it unveiled. This blog covers the key takeaways that you can’t miss.

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Robotic Process Automation or Transformation?

Microsoft recently announced their robotic process automation tool for Microsoft Power Platform called Microsoft Power Automate. Explore the value of robotic process automation versus the value of robotic process transformation.

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Microsoft Strikes Back at Amazon With U.S. DOD JEDI Cloud Win

Microsoft recently won the ten year $10 billion U.S. Department of Defense (DOD) cloud contract that is code named JEDI. Discover the strategic implications of the deal.

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Digital Labor - Are Your Customers Talking To Chatbots Or Humans?

Explore the cost and benefits of using AI-enabled chatbots or humans for customer support, and most importantly, how it can affect your customer experiences.

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