Rethink What It Means to Be a Digital Business

Digital business is more than a buzz word or a technology category. It's a way of thinking, a business model, and an approach to proactively supporting customers and partners in every possible context—both in the physical and virtual worlds. Today, new technologies such as the digital business platform (DBP) are allowing organizations to think of digital business from a holistic perspective in order to better support the changing nature of business and accelerate digital transformation efforts.

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How Can You Support A High Impact Digital Business Strategy?

All organizations require a digital business strategy due to the nature of today's customer, partner, and employee expectations—or they risk being out-competed. Today's business and IT leaders need to think critically about their strategy to ensure it encompasses people, the business ecosystem, processes, information, and technology. It's important to understand that becoming a digital business is a true transformation and cannot be achieved by purchasing new technology alone. It requires careful and informed planning of models, processes, and services with the customer’s perspective—and their business ecosystems— as the key focus point.

Special Report: Mapping Out the Right Technologies to Enable Digital Business

Shifting to digital business means changing your business model using certain supportive technologies. As you enter 2022, it’s crucial that you know which technologies specifically will help your organization enable digital business.

While Aragon predicts that eventually, most technologies will support digital business in some aspect, that reality is a ways off and, as of now, organizations need to strategically map out which technologies have those capabilities.

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Recent Research


 

The Aragon Research Globe for Transformation Platforms as a Service, 2022

In this Aragon Research Globe, we highlight what it means to support business transformation, explore our market definition for the tPaaS market, and identify a cross-section of vendors that are focused on delivering services to support this market.

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Aragon Research Top Ten Technologies for 2027

Each year, Aragon Research identifies the top technologies organizations for the following year. This year, we also identified the top technologies for 2027.

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Aragon Research Top Ten Technologies for 2022

This list should be used to business and technology leaders to explore and evaluate how your organization could leverage these emerging technologies to enhance, evolve and transform your technology-enabled business.

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The Aragon Research Technology Arc for Digital Business, 2021

This 2021 edition features 29 technology profiles that are split between emerging, adopting, and mature arcs.

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To view all of our research on the cloud visit our Digital Business Research Index >

Research Exclusive to Foresight Clients


 

Worldwide Digital Business Platform 2020-2026 Forecast

How will the digital business platforms market evolve?

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Related Content


 

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Webinars Introducing the tPaaS Market 300x144 - Digital BusinessIntroducing the tPaaS Market: Empowering Business Transformation

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With: Betsy Burton, VP Research and Aragon Fellow

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Recent Blogs


 

3 Emerging Digital Business Technologies to Watch

This blog will go over what an Aragon Technology Arc is and give you a preview of 3 emerging technologies featured in Aragon's 2021 Technology Arc for Digital Business.

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Digital Business Provides New Methods for Engaging with Customers

Supporting digital business presents exciting opportunities for organizations to create new business models, find new ways to engage with their partners and customers, and generate new business growth by leveraging emerging technologies.

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Prepare For The Impact of Digital Labor Now

It is important for all business and technology leaders to dedicate some time to look into the future and understand how they need to prepare today for possible future trends and states.

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Calling All Digital Business Platforms: Update Aragon Research Globe

Technology product and service providers are welcome to contact us to submit their offerings.

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