by Nga Pham
The Aragon Guest Network (AGN) is a great way to get a preview of the resources and advisory that are available to Aragon Research clients. Consider it your free trial to access a select number of research notes including visual research.
This month, we have added new pieces of content made specifically for CEOs, CMOs, and CIOs. On top of that, we have also refreshed the free research offering with two brand new reports. Let's take a look!
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Playbooks for CxO: Business Reimagination During COVID-19
Businesses must navigate uncharted territory as nations oscillate between COVID-19 recovery and relapse. Employees, customers, and partners are looking to their C-level executives for guidance and direction during this time of uncertainty. CxOs need to ensure their business is prepared with a new strategy for success during what Aragon is calling the year of reimagination.
CEO
Your business strategy, particularly during times of crisis, must reflect the dynamic market reality and provide clear guidance that can then trickle down to business unit leaders. Learn how to drive a culture shift and lead your business in the right direction by downloading your free playbook.
CIO
CIOs must evaluate short- and long-term planning to be prepared for different outcomes of the COVID-19 recovery process. Your new approach must reflect the new realities of work—which is increasingly remote. Remote employees can pose more of a security risk because they are no longer under the direct supervision of IT. Download your free playbook.
Due to the economic downturn, many businesses are looking closely at how to reduce the cost of operations, especially those that are technology-enabled. As a CIO, you need to define a set of metrics that can be used to evaluate and demonstrate the value of your IT investments to your leadership team. Learn more how Aragon Research’s business outcome-driven performance metrics framework will help you do that.
CMO
Use your planning to define new goals, which will inform your new marketing strategy. You must understand and accommodate the changing buying and business transaction behaviors of your customers. The pandemic has exponentially increased the need for personalized and engaging customer experiences. Read the full guide here.
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New Research
The Journey to Smart RPA Starts Now: The Quest for Better Automation Results
Automation takes many forms and impacts many areas of an organization. While we have seen the positive impact of process management and workflow in work management, there are many tasks that have been mundane and dragging back workers. Robotic process automation (RPA) came on the scene to automate the many manual and brute force tasks that created a drag on processes and the workers that participate in those processes. While the work is not done for RPA, there is a whole set of opportunities that require more intelligence to be combined with or baked into RPA.
This research note will differentiate smart RPA (SRPA) from basic RPA, identify additional benefits that SRPA can reach for organizations, and outline the journey RPA needs to take to become smarter over time. SRPA builds onto RPA benefits in an exponential way.
Natural language conversations are rapidly becoming the preferred method of interaction between humans and computers, but not all conversations are equal. Just as the “How’s it going?” we exchange in a casual conversation is substantively different from a deep discussion of politics, religion, or one’s medical condition, the range of inquiries handled or responses provided from modern systems is equally broad.
In this note we outline a framework for comparing the depth of an AI-powered conversational interface according to its function in a specific application and discuss significant trends.
Bottom Line
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