Chief Executive Officer
A CEO's Role in the Digital Business Era
The chief executive officer is at the helm of the enterprise, working to better the experience of customers, stockholders, employees, and partners alike.
Today, it is vital that CEOs and their teams have an acute awareness of new technology and new markets, in order to plan for digital transformation, execute their digital business strategy, and outpace their competition. We help executives address issues such as:
- How do I align going digital with business outcomes?
- What are the technologies my competitors are leveraging that my enterprise is not?
- How can I overcome organizational resistance to change?
The Aragon Research Globe™ for Sales Engagement Platforms, 2019
December 13, 2018
Summary: Today, the market for SEPs continues to grow as sales teams and divisions demand easier, faster, and better ways to sell. This research note overviews the major trends and technologies driving this shift, and the key providers in the sales engagement market. Read More >
The Aragon Research Globe for Digital Business Platforms, 2018
August 14, 2018
Summary: New digital solutions—offered through digital business platforms—will include strong IoT, edge computing, and mobile experience support. Read More >
Summary: In the unified communications space, Aragon forecasts that there will be increased market consolidation over the next several years, driven by the need for integrated communications and collaboration capabilities and the shift toward cloud. Read More >
Summary: As chatbots rapidly become more sophisticated, this research note defines AI chatbots and discusses the technologies driving their evolution. Read More >
Are Voice Biometrics Ready for Primetime Authentication?
January 24, 2019
Voice biometrics—as a component of an authentication process—are ready for primetime, says VP Research Adrian Bowles in a discussion on voiceprints, fraud, and multi-factor authentication. Read More >
Customers are making experience a key part of the buying criteria, so enterprises are now focusing more on closing the customer experience gap. Read More >
Winning Sales: Understanding SPIN in Discovery Calls
September 14, 2018
Having the right sales methodology—or a sales methodology, for starters—is key for a winning sales playbook. This blog overviews SPIN selling and emphasizes listening to pain points over selling features. Read More >