Building a Successful Sales Strategy

Digital transformation efforts are important to chief sales officers and sales leaders—they can raise revenues and accelerate productivity.

The sales engagement and sales coaching and learning spaces have taken off in the last few years, and sales organizations are constantly seeking new ways to engage with savvy customers throughout the customer journey.

New analytics and sales tools can help sales teams quickly understand which tactics and deliverables are beneficial to the pipeline and which are not.


How can sales executive facilitate sales enablement?

Complimentary Webinar

Sales Enablement: 5 Winning Strategies for 2019

Watch on-demand >>

Featured eBook

Upgrade Your Sales Strategy with Sales Engagement

Download eBook >>

Hot Vendors in Sales Enablement, 2020

Aragon has identified 4 vendors in sales enablement that are making a difference in the sales enablement market.

View Research >

Hot Vendors in Customer Revenue Optimization 

Customer Revenue Optimization, also referred to as ‘guided selling’, is a new category that makes sales methodology an automated process that can be integrated with a CRM platform. This research note identifies 3 Hot Vendors who are making a difference in the market.

View Research >

The Aragon Research Globe for Sales Engagement Platforms, 2019

The market for SEPs continues to grow as sales teams demand easier, faster, and better ways to sell. This research note overviews the major trends and technologies driving this shift, and the key providers in the sales engagement market.

View Research >

The Aragon Research Visual Forecast for Sales Engagement Platforms, 2017-2023

SEPs have been gaining traction with early and mainstream adopters as buyers have become more sophisticated. Aragon predicts that this market will grow at a rate that is nearly double that of other digital workplace markets.

View Research >

Why eCommerce Leaders In Every Industry Should Embrace Clickwrap

Read on to learn what clickwrap is, and why a clickwrap transaction platform could be a strategic investment for your organization.

Read Blog >

How to Automate Your Customer Experiences in 2020

Discover the evolution of digital business pathways, from CRM to CX management to context-drive customer engagement, and two major trends within customer experience: predictive buying and understanding customer journeys in real-time.

Read Blog > and the Race to Build the Intelligent Enterprise

The concept of AI-enabled sales— or guided selling—has yet to be truly brought to the table. However,'s platform capabilities may change this by taking AI further with account intelligence.

Read Blog >

Salesforce Einstein Voice Will Be Powered by Apple

In the race toward sales intelligence, this blog discusses the key highlights from Salesforce's Dreamforce announcement of Einstein Voice, a conversational AI-powered bot that allows for voice dictation.

Read Blog >