Digital transformation efforts are important to Chief Sales Officers and sales leaders—they can raise revenues and accelerate productivity.

The Sales Engagement space has taken off in the last few years, and sales organizations are constantly seeking new ways to engage with savvy customers throughout the customer journey. New analytics and sales tools can help sales teams quickly understand which tactics and deliverables are beneficial to the pipeline and which are not.

 

 

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CSO and Sales Research

The Aragon Research Technology Arc™ for Sales and Marketing, 2018

The Aragon Research Technology Arc™ for Sales and Marketing, 2018
April 11, 2018

Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >

Hot Vendors in Digital Transaction Management, 2017

Hot Vendors in Digital Transaction Management, 2017
June 29, 2017

Summary: DTM has become an imperative for enterprises that want to become fully digital. This research note identifies four Hot Vendors in DTM. Read More >

SEP Globe

The Aragon Research Globe™ for Sales Engagement Platforms, 2017
November 7, 2017

Summary: Worth just over U.S. $1 billion, the market for Sales Engagement Platforms will grow to be worth $5 billion by 2021. Use this note to understand the major trends, technologies, and providers in the market. Read More >

Hot Vendors in Sales Enablement, 2017

Hot Vendors in Sales Enablement, 2017
June 22, 2017

Summary: Our four Hot Vendors in Sales Enablement for 2017 are helping sales teams to grow their pipeline with an "office for sales" work hub approach. Read More >

CSO and Sales Blogs

tablets to drive sales productivity

Driving Sales Success with Tablets and Sales Engagement Platforms
January 29, 2018

With the rise of mobile-friendly Sales Engagement Platform tools, this blog discusses some of the advantages of using tablets to drive sales productivity. Read More >

The Rise of Sales Learning—and Why It’s Different Than Your Corporate LMS

The Rise of Sales Learning—and Why It’s Different Than Your Corporate LMS
December 11, 2017

Training is a vital activity in sales. Aragon has noticed a rise of software providers that offer modern learning tools and platforms for sales learning and development. Read More >

Salesforce myTrailhead Will Challenge Allego and MindTickle

Salesforce myTrailhead Will Challenge Allego and MindTickle
December 19, 2017

Sales learning has long been bucketed under sales enablement but with technology innovation in learning, Salesforce legitimized the sales learning category with its announcement of myTrailhead. Read More >

Two Best Practices for Sales Learning

Two Best Practices for Sales Learning
November 7, 2017

Podcast: Mark Magnacca, President and Co-Founder of Allego, and Jim Lundy, CEO and Lead Analyst at Aragon Research, discuss two best practices sales leaders need to implement now to empower their sales teams. Listen Here >

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