Digital transformation efforts are important to sales leaders - they can raise revenues and accelerate productivity. The Sales Engagement space has taken off in the last few years, and sales organizations are constantly seeking new ways to engage with savvy customers. New analytics that can help sales teams quickly understand which tactics and deliverables are successful and which are not.

  • What are the trends driving the shift to digital selling?
  • How can Sales organizations leverage emerging sales technologies, such as Sales Engagement Platforms?
  • How can you improve relations between sales and marketing?

 

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Segmenting Sales Enablement: New Business Apps are Powering Increased Sales Results

Segmenting Sales Enablement: New Business Apps are
Powering Increased Sales Results

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CSO and Sales Research

predictions for sales and marketing

Predictions for Sales and Marketing, 2017
February 17, 2017

Summary: Sales and Marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for 2017 Read More >

Hot Vendors in Sales Engagement, 2016

Hot Vendors in Sales Engagement, 2016
August 17, 2016

Summary: Aragon Lead Analyst Jim Lundy overviews the decline of Sales Enablement applications and the rise of the complete Sales Engagement Platform (SEP) and what comprises the platform Read More >

aragon research globe for sales-engagement platforms 2016

The Aragon Research Globe for Sales Engagement Platforms, 2016
October 5, 2016

Summary: Our Globe for Sales Engagement Platforms evaluates 20 providers in this emerging market Read More >

Technology Arc for Sales and Marketing

Technology Arc for Sales and Marketing, 2016
April 1, 2016

Summary: Sales and Marketing organizations now know that they must harness the right technologies to achieve their results. This report will help you identify important technologies Read More >

CSO and Sales Blogs

Salesforce Announces Einstein – Creates New Race for Predictive Software

Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016

Salesforce announced Salesforce Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities Read More >

Get Ready for Digital Assistants to Exceed Your Expectations

Get Ready for Digital Assistants to Exceed Your Expectations
August 16, 2016

Do you think of a digital assistant as someone who manages your calendar appointments and completes travel and expense forms? This is often the first impression of a digital assistant’s capabilities, but the reality is that this technology will do so much more Read More >

What Marketers Need to Know about the Sales Enablement Market

What Marketers Need to Know about the Sales Enablement Market
September 16, 2016

Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >

Don’t Let Paper Degrade Your Customer Experience: Leverage DTM

Don’t Let Paper Degrade Your Customer Experience: Leverage DTM
August 12, 2016

No matter what industry you might be in – hospitality, industrial, corporate, real estate – your customers are used to digital alternatives. This is the digital era, where things happen instantly Read More >


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