Building a Successful Sales Strategy

Digital transformation efforts are important to chief sales officers and sales leaders—they can raise revenues and accelerate productivity.

The sales engagement and sales coaching and learning spaces have taken off in the last few years, and sales organizations are constantly seeking new ways to engage with savvy customers throughout the customer journey.

New analytics and sales tools can help sales teams quickly understand which tactics and deliverables are beneficial to the pipeline and which are not.


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Hot Vendors in Customer Revenue Optimization 

Customer Revenue Optimization, also referred to as ‘guided selling’, is a new category that makes sales methodology an automated process that can be integrated with a CRM platform. This research note identifies 3 Hot Vendors who are making a difference in the market.

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The Aragon Research Globe for Sales Engagement Platforms, 2019

The market for SEPs continues to grow as sales teams demand easier, faster, and better ways to sell. This research note overviews the major trends and technologies driving this shift, and the key providers in the sales engagement market.

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The Aragon Research Visual Forecast for Sales Engagement Platforms, 2017-2023

SEPs have been gaining traction with early and mainstream adopters as buyers have become more sophisticated. Aragon predicts that this market will grow at a rate that is nearly double that of other digital workplace markets.

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Hot Vendors in Sales Engagement, 2018

As the technology stack continues to mature, sales engagement providers will offer robust capabilities that support omnichannel communications, provide instant insights, and accelerate the sales process. This note identifies five vendors that are offering solutions.

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How to Automate Your Customer Experiences in 202

Discover the evolution of digital business pathways, from CRM to CX management to context-drive customer engagement, and two major trends within customer experience: predictive buying and understanding customer journeys in real-time.

View Research > and the Race to Build the Intelligent Enterprise

The concept of AI-enabled sales— or guided selling—has yet to be truly brought to the table. However,'s platform capabilities may change this by taking AI further with account intelligence.

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Salesforce Einstein Voice Will Be Powered by Apple

In the race toward sales intelligence, this blog discusses the key highlights from Salesforce's Dreamforce announcement of Einstein Voice, a conversational AI-powered bot that allows for voice dictation.

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Winning Sales: Understanding SPIN in Discovery Calls

Having the right sales methodology—or a sales methodology at all, for starters —is key for a winning sales playbook. This blog overviews SPIN selling and emphasizes the importance of listening to pain points over selling features.

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