Aragon’s fifth Aragon Research Globe ™ for sales enablement platforms examines 15 major providers in a market category that has become the de facto digital work hub for sales professionals. While the market is still split between sales content automation and sales communications, SEP providers are poised to reshape the sales enablement market.

Introduction

The SEP market continues to grow and expand. In 2021, more providers added sales coaching and learning features to their offering. While there is still both a sales content management and a sales communication line of demarcation between vendors, Aragon feels that there will be consolidation to get to the single uber-SEP suite. This fifth Aragon Globe report evaluates 15 major providers in a market that continues to see growth, investment, and a compelling utility that many enterprises have still not discovered.

The Aragon Research Globe™ for Sales Enablement Platforms evaluates the technology providers that allow an enterprise to manage all aspects and touch points of the sales process. SEPs, which work in conjunction with CRM platforms, are essentially a digital work hub for sales professionals. There’s enough differentiation between a horizontal work hub and a sales enablement platform that there’s no longer debate that a sales team must have an SEP.