Analyst relations (AR) refers to a corporation's strategy for interaction and communication with independent research and consulting firms. This strategy will look different from company to company–larger corporations often have specific people or an entire team dedicated to managing analyst relations. AR roles often fall under the corporate communications umbrella and may work closely with marketing, investor relations, and sales.
Analyst relations professionals are responsible for outreach to industry analysts as well as managing the relationship with them over time. They often participate in briefings and interviews with analysts to keep the analyst up to date on their company’s strategy, products, services, execution, and go-to-market capabilities. They may also discuss logistics and finances of doing business with them.
A major reason that corporations seek to maintain analyst relations is to access advice from analysts that will help their business grow and compete within their market. Analysts can guide businesses on strategy, investments, and other decision-making processes. AR professionals are a key part of this process, and act as the strategic liaison between their organization and analysts.
Analyst Relations In 2020: Building A Successful Program
This blog discusses the significance of analyst relations and how you can begin to create a successful program or improve upon your existing analyst relations strategy.