CMO and Marketing Executive
A CMO's Focus on Customer Journeys
CMOs and their teams are after customer excellence.
These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.
The Aragon Research Tech Spectrum for Customer Journey Mapping, 2019
A crucial technology category for many business areas, CJM can help teams translate data into meaningful, real-time customer experience, location, and marketing analytics.
Hot Vendors in Marketing Automation, 2018
Good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. We identified three emerging providers.
Hot Vendors in Conversational AI, 2018
The benefits of adding a conversational interface to an application are clear. These four Hot Vendors in Conversational AI offer tools, platforms, or services to help firms improve internal effectiveness.
The Aragon Research Technology Arc for Sales and Marketing, 2018
As new categories of applications have emerged that embody business logic and enable certain business processes, sales and marketing have evolved into major technology buying centers.
Meeting Automation Platforms: The Essential Automation Tool You've Never Heard Of
Sales and marketing teams are often the first to deploy a meeting automation platform, which offers strategic and streamlined ways to manage meetings, conferences, and briefings.
People.ai and the Race to Build the Intelligent Enterprise
With the maturation of AI, several firms are introducing capabilities that push the market toward sales and marketing intelligence and true guided selling. These technologies will be able to speed up time to revenue.
Digital Marketing 101: Optimizing Content and Building a Following
How can digital marketers grow their pipeline? This blog dives into three key tactics that digital marketers can hone in on in order to achieve this growth and sharpen their overall marketing strategy.
Customer Journeys Prompt Adobe's Magento Acquisition
Making the overall web experience a seamless, positive one is a critical customer-centric strategy. By integrating digital commerce, order management, and predictive marketing, Magento will fuel Adobe's growth.