A CMO's Focus on Customer Journeys

CMOs and their teams are after customer excellence.

In conjunction with sales, the chief marketing officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys.

These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.

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The role of the CMO

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