A CMO's Focus on Customer Journeys

CMOs and their teams are after customer excellence.

In conjunction with sales, the chief marketing officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys.

These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.

LEARN MORE

The role of the CMO

Featured Infographic

Your Guide to Conquering GDPR
 
The implications of GDPR are huge for marketing leaders; download your free infographic to ensure you're staying on top of the requirements.

DOWNLOAD NOW

Complimentary Webinar

on-demand

A Digital Marketer's Guide to Conversational AI

With:
Patricia Lundy, Director of Marketing at Aragon Research

WATCH NOW

CMO and Marketing Research

The Aragon Research Tech Spectrum™ for Customer Journey Mapping, 2019

The Aragon Research Tech Spectrum™ for Customer Journey Mapping, 2019
January 16, 2019

Summary: A crucial technology category for many business areas, customer journey mapping (CJM) can help teams translate data into meaningful, real-time customer experience, location, and marketing analytics. Read More >

Hot Vendors in Conversational AI, 2018

Hot Vendors in Conversational AI, 2018
July 25, 2018

Summary: The benefits of adding a conversational interface to an application are clear and accrue quickly. These four Hot Vendors in Conversational AI offer tools, platforms, or services to help firms improve customer and internal effectiveness. Read More >

Hot Vendors™ in Marketing Automation, 2018

Hot Vendors™ in Marketing Automation, 2018
October 19, 2018

Summary: As the main engine behind marketing campaigns, good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. This research note identifies three emerging providers for 2018. Read More >

The Aragon Research Technology Arc™ for Sales and Marketing, 2018

The Aragon Research Technology Arc™ for Sales and Marketing, 2018
April 11, 2018

Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, sales and marketing have evolved into major technology buying centers. Read More >

CMO and Marketing Blogs

Meeting Automation Platforms: The Essential Automation Tool You’ve Never Heard Of

Meeting Automation Platforms: The Essential Automation Tool You’ve Never Heard Of
November 6, 2018

Sales and marketing teams are often the first departments to deploy a meeting automation platform, which offers strategic and streamlined ways to manage meetings, conferences, and briefings. Read More >

Digital Marketing 101: Optimizing Content and Building a Following

Digital Marketing 101: Optimizing Content and Building a Following
June 29, 2018

How can digital marketers grow their pipeline? This blog dives into three key tactics that digital marketers can hone in on in order to sharpen their strategy. Read More >

People.ai and the Race to Build the Intelligent Enterprise

People.ai and the Race to Build the Intelligent Enterprise
October 29, 2018

With the maturation of artificial intelligence, several firms—including People.ai—are introducing capabilities that push the market toward sales and marketing intelligence and true guided selling. In effect, these technologies will be able to speed up time to revenue. Read More >

Customer Journeys Prompt Adobe’s Magento Acquisition

Customer Journeys Prompt Adobe’s Magento Acquisition
May 31, 2018

Making the overall web experience a seamless, positive one is a critical customer-centric strategy. By integrating digital commerce, order management, and predictive marketing, Magento will fuel Adobe's growth. Read More >