A CMO's Focus on Customer Journeys

CMOs and their teams are after customer excellence.

In conjunction with sales, the chief marketing officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys.

These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.


The role of the CMO

Featured Infographic

Your Guide To Conquering GDPR

Download now >>

Complimentary Webinar

The Ins & Outs of Virtual Events: Combatting Audience Fatigue

Register >>


The Aragon Research Tech Spectrum for Customer Journey Mapping, 2019

A crucial technology category for many business areas, CJM can help teams translate data into meaningful, real-time customer experience, location, and marketing analytics.

View Research >

Hot Vendors in Marketing Automation, 2018

Good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. We identified three emerging providers.

View Research >

Hot Vendors in Conversational AI, 2018

The benefits of adding a conversational interface to an application are clear. These four Hot Vendors in Conversational AI offer tools, platforms, or services to help firms improve internal effectiveness.

View Research >

The Aragon Research Technology Arc for Sales and Marketing, 2018

As new categories of applications have emerged that embody business logic and enable certain business processes, sales and marketing have evolved into major technology buying centers.

View Research >

Why eCommerce Leaders In Every Industry Should Embrace Clickwrap

Read on to learn what clickwrap is, and why a clickwrap transaction platform could be a strategic investment for your organization.

Read Blog >

Meeting Automation Platforms: The Essential Automation Tool You've Never Heard Of

Sales and marketing teams are often the first to deploy a meeting automation platform, which offers strategic and streamlined ways to manage meetings, conferences, and briefings.

Read Blog >

People.ai and the Race to Build the Intelligent Enterprise

With the maturation of AI, several firms are introducing capabilities that push the market toward sales and marketing intelligence and true guided selling. These technologies will be able to speed up time to revenue.

Read Blog >

Digital Marketing 101: Optimizing Content and Building a Following

How can digital marketers grow their pipeline? This blog dives into three key tactics that digital marketers can hone in on in order to achieve this growth and sharpen their overall marketing strategy.

Read Blog >