CMOs and their teams are after customer excellence. In conjunction with sales, they know better than anyone else in the enterprise what customers want and how satisfied they are. These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right technologies to put their strategies in place.

  • How do you employ the use of digital to improve CX?
  • Which emerging marketing technologies should you adopt?
  • How do you measure the value of your marketing technology investments?

 

CMO and Marketing executives

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Predictions for Sales and Marketing, 2016

Predictions for Sales and Marketing, 2016

 

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CMO and Marketing Research

predictions for sales and marketing

Predictions for Sales and Marketing, 2017
February 17, 2017

Summary: Sales and Marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for 2017 Read More >

Technology Arc for Sales and Marketing

Technology Arc for Sales and Marketing, 2016
April 1, 2016

Summary: Sales and Marketing organizations now know that they must harness the right technologies to achieve their results. This Technology Arc features 46 technology profiles in the market Read More >

hot vendors in content marketing-and-customer engagement 2016

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 29, 2016

Summary: This research note identifies four Hot Vendors who are making a difference in Content Marketing Read More >

CEO and CMO Call to Action: Where Is Your Wearable App?

CEO and CMO Call to Action: Where Is Your Wearable App?
February 22, 2016

Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app Read More >

CMO and Marketing Blogs

Facebook Kills Vine; Twitter Reduces Workforce

Facebook Kills Vine; Twitter Reduces Workforce
October 27, 2016

Twitter nixes Vine after a series of recent events that have spelled trouble for the social media/news platform. At the root of this trouble is Facebook, Twitter’s biggest competitor. This blog takes a deeper look into the future of Twitter Read More >

What Marketers Need to Know about the Sales Enablement Market

What Marketers Need to Know about the Sales Enablement Market
September 16, 2016

Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion in the digital selling/marketing arsenal Read More >

Salesforce Announces Einstein – Creates New Race for Predictive Software

Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016

Salesforce announced Salesforce Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities Read More >

4 Things to Look for in a PR Agency

4 Things to Look for in a PR Agency
August 17, 2016

Marketers look to a PR firms to help them manage their company’s reputation and promote their company’s story. Should a PR agency be an integral part of your Digital Marketing strategy? Read More >


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