CMOs and their teams are after customer excellence.

In conjunction with sales, the Chief Marketing Officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys.

These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.

 

CMO and Marketing executives

Free Webinar

on-demand

7 Essential Requirements for Customer Journey Mapping


With:

Jim Sinur, VP of Research and Aragon Fellow

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Free Infographic

Your Guide to Conquering GDPR
with Policy and Technology

The implications of GDPR are huge for marketing leaders; download your free infographic to ensure you're staying on top of the requirements.

Download Now

CMO and Marketing Research

The Aragon Research Technology Arc™ for Sales and Marketing, 2018

The Aragon Research Technology Arc™ for Sales and Marketing, 2018
April 11, 2018

Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >

Intelligent Content Analytics Platforms (ICAPs)

Intelligent Content Analytics Comes Online to Help Power the Digital Enterprise
September 12, 2017

Summary: ICA allows the enterprise to search and manage content to drive better decision-making, which enables it to grow revenue faster with less risk. Read More >

Conquer GDPR by Leveraging Policy and Technology: Intelligent Content Analytics to the Rescue

Conquer GDPR by Leveraging Policy and Technology: Intelligent Content Analytics to the Rescue
April 9, 2018

Summary: GDPR is mandatory in that organizations cannot keep data and content forever, so marketing leaders need to evaluate their marketing automation tools now to ensure compliance. Read More >

predictions for sales and marketing

Predictions for Sales and Marketing, 2017
February 17, 2017

Summary: Sales and marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for 2017 which cover predictive technologies, video, and more. Read More >

CMO and Marketing Blogs

GDPR Compliance and Content – Don’t Wait

GDPR Compliance and Content – Don’t Wait
April 20, 2018

To understand what content (and data within content) poses a risk for GDPR non-compliance, marketing units should leverage content analytics. Read More >

Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO

Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017

In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain. Read More >

Give Your Business a Boost with Intelligence

Give Your Business a Boost with Intelligence
April 11, 2018

This blog overviews various business contexts where intelligence should be utilized to gain a competitive advantage. Read More >

5 Key Questions Asked at Emma’s Marketing United Conference

5 Key Questions Asked at Emma’s Marketing United Conference
April 27, 2017

This blog recaps the key questions posed at the conference and takeaways from the sessions. Read More >

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