CMOs and their teams are after customer excellence. In conjunction with sales, the Chief Marketing Officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys.

These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.

CMO and Marketing executives

CMO and Marketing Research

Intelligent Content Analytics Platforms (ICAPs)

Intelligent Content Analytics Comes Online to Help Power the Digital Enterprise
September 12, 2017

Summary: ICA allows the enterprise to search and manage content to drive better decision-making, which enables it to grow revenue faster with less risk. Read More >

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 30, 2016

Summary: Marketing content today isn't easy due to the number of places content resides, and the sheer abundance of content. This research note identifies four Hot Vendors who are making a difference in the market. Read More >

predictions for sales and marketing

Predictions for Sales and Marketing, 2017
February 17, 2017

Summary: Sales and marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for 2017, which cover predictive technologies, video, and more. Read More >

Technology Arc for Sales and Marketing

Technology Arc for Sales and Marketing, 2016
April 1, 2016

Summary: Sales and marketing organizations now know that they must harness the right technologies to achieve their results. This Technology Arc features 46 technology profiles that are split between the emerging, adopting, and mature arcs. Read More >

CMO and Marketing Blogs

Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO

Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017

In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain. Read More >

5 Takeaways From Marketo’s Marketing Nation Summit 2017

5 Takeaways from Marketo’s Marketing Nation Summit 2017
April 26, 2017

In addition to marketing engagement, topics such as marketing automation, the engagement economy, and artificial intelligence in marketing were some of the major talking points at the breakout sessions. Read More >

5 Key Questions Asked at Emma’s Marketing United Conference

5 Key Questions Asked at Emma’s Marketing United Conference
April 27, 2017

This blog recaps the key questions posed at the conference and takeaways from the sessions. Read More >

What Marketers Need to Know about the Sales Enablement Market

What Marketers Need to Know About the Sales Enablement Market
September 16, 2016

Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion. Read More >

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