CMO and Marketing Executives
CMOs and their teams are after customer excellence.
In conjunction with sales, the Chief Marketing Officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys.
These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.
Your Guide to Conquering GDPR
with Policy and Technology
The implications of GDPR are huge for marketing leaders; download your free infographic to ensure you're staying on top of the requirements.
CMO and Marketing Research
Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >
Summary: ICA allows the enterprise to search and manage content to drive better decision-making, which enables it to grow revenue faster with less risk. Read More >
Summary: GDPR is mandatory in that organizations cannot keep data and content forever, so marketing leaders need to evaluate their marketing automation tools now to ensure compliance. Read More >
CMO and Marketing Blogs
Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017
In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain. Read More >
5 Takeaways from Marketo’s Marketing Nation Summit 2017
April 26, 2017
In addition to marketing engagement, topics such as marketing automation, the engagement economy, and artificial intelligence in marketing were some of the major talking points at the breakout sessions. Read More >
What Marketers Need to Know About the Sales Enablement Market
September 16, 2016
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion. Read More >