CMO and Marketing Executives
CMOs and their teams are after customer excellence. In conjunction with sales, the Chief Marketing Officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys. These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology - such as predictive marketing - to put their strategies in place.
CMO and Marketing Research
CEO and CMO Call to Action: Where Is Your Wearable App?
February 22, 2016
Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app Read More >
CMO and Marketing Blogs
Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017
In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain Read More >
5 Takeaways From Marketo’s Marketing Nation Summit 2017
April 26, 2017
In addition to marketing engagement, topics such as marketing automation, the engagement economy, and artificial intelligence in marketing were some of the major talking points at the breakout sessions Read More >
What Marketers Need to Know about the Sales Enablement Market
September 16, 2016
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >