CMOs and their teams are after customer excellence. In conjunction with sales, they know better than anyone else in the enterprise what customers want and how satisfied they are. These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right technologies to put their strategies in place.
How do you employ the use of digital to improve CX?
Which emerging marketing technologies should you adopt?
How do you measure the value of your marketing technology investments?
Demo Day: Marketing, Webinars, and Live Events - It's Time to Up Your Game
Summary: Sales and Marketing organizations now know that they must harness the right technologies to achieve their results. This Technology Arc features 46 technology profiles in the market Read More >
Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app Read More >
Twitter nixes Vine after a series of recent events that have spelled trouble for the social media/news platform. At the root of this trouble is Facebook, Twitter’s biggest competitor. This blog takes a deeper look into the future of Twitter Read More >