Summary
Business applications continue to hone their focus on improving certain work-related tasks, and this is most apparent when analyzing sales and marketing. As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers.
For example, Sales Engagement Platforms are now an essential means of current and prospective customer engagement. Marketing Platforms are often made up of best-of-breed applications, such as Marketing Automation and Web Content Management.
Harnessing the right technologies will directly impact an enterprise’s capability to achieve the desired results, and sales and marketing organizations are well aware of this.
Our second edition of the Aragon Research Technology Arc™ for Sales and Marketing will help executives decide which technologies will be most beneficial to leverage. This report assists readers in identifying important technologies, choosing which ones to monitor, and determining their potential benefits.
