Hot Vendors™ in Customer Revenue Optimization, 2019

Research Note

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Sales methodologies have been a manual and unautomated process for years. Customer Revenue Optimization, also referred to as ‘guided selling’, is a new category that makes sales methodology an automated process that can be integrated with a CRM platform. This research note identifies 3 Hot Vendors who are making a difference in the market.

One of the biggest opportunities for sales organizations is to agree to and implement a consistent way of selling and engaging prospects. However, in many cases, it remains as a challenge either because of a lack of a deployment or a lack of regular use of a proven sales methodology.

A characteristic of why high-performance companies do so well in their market is the crisp sales execution and adherence to a sales methodology, which enables and informs a consistent process and makes sales best practices repeatable.

Identified Vendors:


Research Note Details

Topic: Customer Revenue Optimization
Issue: How will the sales technology market evolve?
Research Note Number: 2019-39

Length: 11 pages
File Size: 3.6 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research

Jim Lundy, CEO of Aragon Research

Samra Anees, Associate Analyst