What Is Sales Engagement?
Sales enablement tools have proliferated the digital selling market, and while they have helped sales professionals reach customers in new ways, they have led to massive application overload and workflow interruption. Because of this, Aragon predicted that the fractured sales enablement category would consolidate into the sales engagement market.
Today, some sales enablement providers are now offering a complete digital selling platform—what Aragon calls a sales engagement platform (SEP). SEPs streamline and condense digital selling tools to make it easier for sales teams to generate leads, engage with prospects, and support their customers.
Sales professionals looking to turn missed opportunities into winning numbers will benefit from leveraging a sales engagement platform.
- Jim Lundy, CEO and Lead Analyst
How to Improve the Sales Process
Sales engagement platforms are fully functional digital work hubs that feature several key capabilities including advanced content analytics, task automation, facilitation of communications, and automatic logging of calls, email, and engagement. Combined, these features enable faster outcomes and promote a stronger sales pipeline.
We help our customers address the following sales engagement and strategy questions:
- Who are the vendors making a difference in sales technology?
- What criteria should I use to evaluate emerging sales engagement platform providers?
- How can enterprises prepare for and succeed with a digitally-enabled sales team?
How Can Sales Teams Streamline Their Process?
Sales engagement platforms represent an advanced, role-specific digital work hub by enabling cohesive communication and collaboration, automation capabilities, and faster outcomes for sales teams.
Download your complimentary eBook to learn more about the unique benefits SEPs can provide for on-the-go sales teams and to learn more about the future of the sales engagement market, which will include sales coaching and learning and AI-based guided selling.
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Hot Vendors in Sales Coaching & Learning, 2019
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New Year's Resolution: Put Customer Context First
Your customers expect you to understand their context first and foremost. Explore how certain customer expectations have changed in this new year, and what these changes means for your customer engagement strategy.
Sales Enablement Soiree 2019: Three Key Takeaways
The Sales Enablement Soiree is an annual event put on by Highspot at the Four Seasons in San Francisco. Client Success and Sales Manager James Lundy discusses his three key takeaways from this year's event.
Salesforce Launches Mobile App Trailhead GO
Salesforce has come out of the gates with an early announcement at this year's Dreamforce. myTrailhead, the sales coach and learning solution from Salesforce, has a new companion app—Trailhead GO.
Your Customer Experience Must Reflect Your Brand
Does your customer experience strategy reflect your brand or harm your brand? Analyst Betsy Burton explores two real-world examples of organizations with strong brands and the need to engage with a highly diverse customer base.