Sales teams need new ways to engage. In recent years, new sales enablement applications have bombarded the digital selling marketplace to help sales reps reach savvy customers. The problem with these disparate applications, however, is that they limit productivity, creating a loss of context for sales professionals and requiring manual work to integrate their data. Aragon predicted that the fractured sales enablement category would consolidate into the Sales Engagement market, which is already beginning to occur. Providers are starting to build out Sales Engagement Platforms to make it easier for sales teams to sell digitally.

  • Who are the vendors making a difference in Sales Technology?
  • What criteria should I use to evaluate emerging Sales Engagement Platform providers?
  • How can enterprises prepare for and succeed with a digitally-enabled sales force?

 

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Hot Vendors in Sales Enablement, 2015

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Sales Engagement Research

aragon research globe for sales-engagement platforms 2016

The Aragon Research Globe for Sales Engagement Platforms, 2016
October 5, 2016

Summary: Currently a $780M market, Sales Engagement Platforms will grow to be worth U.S. $5 Billion by 2021. Our first ever Globe for Sales Engagement Platforms evaluates 20 providers in this emerging market. 

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Digitize the Sales Force: Leverage Sales Engagement Platforms to Gain a Competitive Advantage
June 8, 2016

Summary: While Sales Enablement is the current buzzword in the sales space, the Sales Engagement Platform (SEP), a new Digital Selling Platform that integrates with CRM, is the key to empowering sales professionals in the digital era.

Hot Vendors in Sales Engagement, 2016

Hot Vendors in Sales Engagement, 2016
August 17, 2016

Summary: Jim Lundy overviews the decline of Sales Enablement applications and the rise of the complete Sales Engagement Platform (SEP) and what comprises the platform, before profiling three vendors who are innovating in the Sales Engagement market and helping sales professionals to excel.

Technology Arc for Sales and Marketing

Technology Arc for Sales and Marketing, 2016
April 1, 2016

Summary: Sales and Marketing organizations now know that they must harness the right technologies to achieve their results. This report will help you identify important technologies, choose which ones to monitor, and determine their potential benefits.

Sales Engagement Blogs

Salesforce Announces Einstein – Creates New Race for Predictive Software

Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016

Salesforce announced Salesforce Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities.

Get Ready for Digital Assistants to Exceed Your Expectations

Get Ready for Digital Assistants to Exceed Your Expectations
August 16, 2016

Do you think of a digital assistant as someone who manages your calendar appointments and completes travel and expense forms? This is often the first impression of a digital assistant’s capabilities, but the reality is that this technology will do so much more than most could have ever anticipated.

What Marketers Need to Know about the Sales Enablement Market

What Marketers Need to Know about the Sales Enablement Market
September 16, 2016

Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion in the digital selling/marketing arsenal.

Don’t Let Paper Degrade Your Customer Experience: Leverage DTM

Don’t Let Paper Degrade Your Customer Experience: Leverage DTM
August 12, 2016

No matter what industry you might be in – hospitality, industrial, corporate, real estate – your customers are used to digital alternatives. This is the digital era, where things happen instantly.


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