Sales teams need new ways to engage. In recent years, new sales enablement applications have bombarded the digital selling marketplace to help sales reps reach savvy customers. The problem with these disparate applications, however, is that they limit productivity, creating a loss of context for sales professionals and requiring manual work to integrate their data. Aragon predicted that the fractured sales enablement category would consolidate into the Sales Engagement market, which is already beginning to occur. Providers are starting to build out Sales Engagement Platforms to make it easier for sales teams to sell digitally.
- Who are the vendors making a difference in Sales Technology?
- What criteria should I use to evaluate emerging Sales Engagement Platform providers?
- How can enterprises prepare for and succeed with a digitally-enabled sales force?