What Is Sales Enablement?
Sales enablement tools have proliferated the digital selling market, and while they have helped sales professionals reach customers in new ways, they have led to massive application overload and workflow interruption. Because of this, Aragon predicted that the fractured sales enablement category would consolidate into the sales engagement market.
Today, some sales enablement providers are now offering a complete digital selling platform—what Aragon calls a sales enablement platform (SEP). SEPs streamline and condense digital selling tools to make it easier for sales teams to generate leads, engage with prospects, and support their customers.
Sales professionals looking to turn missed opportunities into winning numbers will benefit from leveraging a sales engagement platform.
– Jim Lundy, CEO and Lead Analyst
How to Improve the Sales Process
Sales engagement platforms are fully functional digital work hubs that feature several key capabilities including advanced content analytics, task automation, facilitation of communications, and automatic logging of calls, email, and engagement. Combined, these features enable faster outcomes and promote a stronger sales pipeline.
We help our customers address the following sales engagement and strategy questions:
- Who are the vendors making a difference in sales technology?
- What criteria should I use to evaluate emerging sales engagement platform providers?
- How can enterprises prepare for and succeed with a digitally-enabled sales team?
7 Trends in Sales Enablement
The need for sales tools has never been greater than today. Sales enablement platforms–which combine sales content management and sales communications into one platform–have become the new digital workhub for sales teams. These seven trends will be key to follow and adapt to in the near future. This eBook will:
- Provide definitions for key sales enablement terms
- Walk you through 7 trends in sales enablement to pay attention to
Interactive Checklist for Remote SDRs
Sales development representatives (SDRs) are under pressure to find and qualify leads, even under the unique circumstances of COVID-19. Potential customers may be facing budget cuts as they navigate job security challenges, loss of business, and more, and this may make them more difficult to engage. It’s critical that SDRs have the appropriate tools, technologies, and strategies to sell remotely—especially as more and more businesses become increasingly digital. This assessment will help SDRs and their managers determine the gaps in their strategy.
The Aragon Research Globe for Sales Enablement Platforms, 2021
Aragon’s fourth Aragon Research Globe ™ for sales enablement platforms examines 14 major providers in a market category that has become the de facto digital work hub for sales professionals.
Hot Vendors in Sales Enablement, 2021
Sales enablement providers offer enterprises streamlined platforms that incorporate all the necessary tools for digital selling. Aragon has identified 3 vendors in sales enablement that are making a difference in the market.