Sales enablement tools have proliferated the digital selling market, and while they have helped sales professionals reach customers in new ways, they have led to a massive app overload and workflow interruption. Because of this, Aragon predicted that the fractured sales enablement category would consolidate into the sales engagement market.

Today, some sales enablement providers are now offering a complete digital selling platform—what Aragon calls a Sales Engagement Platform (SEP). SEPs streamline and condense digital selling tools to make it easier for sales teams to generate leads, engage with prospects, and support their customers.

  • Who are the vendors making a difference in sales technology?
  • What criteria should I use to evaluate emerging Sales Engagement Platform providers?
  • How can enterprises prepare for and succeed with a digitally-enabled sales force?

Sales Engagement

Currently worth just over U.S. $1 billion, the market for Sales Engagement Platforms will grow to be worth $5 billion by 2021.Jim Lundy, CEO and Lead Analyst

Test Drive Sales Engagement Research

Sales Engagement Research

Hot Vendors in Sales Engagement, 2018

Hot Vendors in Sales Engagement, 2018
June 7, 2018

Summary: As the technology stack continues to mature, Sales Engagement providers offer enterprises streamlined platforms that incorporate all necessary tools for digital selling. This research note identifies five vendors who are offering more solutions to enterprises. Read More >

SEP Globe

The Aragon Research Globe™ for Sales Engagement Platforms, 2017
November 7, 2017

Summary: Worth just over U.S. $1 billion, the market for Sales Engagement Platforms will grow to be worth $5 billion by 2021. Use this research note to understand major trends, technologies, and providers in the market. Read More >

The Aragon Research Technology Arc™ for Sales and Marketing, 2018

The Aragon Research Technology Arc™ for Sales and Marketing, 2018
April 11, 2018

Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >

Hot Vendors in Sales Enablement, 2017

Hot Vendors in Sales Enablement, 2017
June 22, 2017

Summary: Sales professionals need a strategic approach to selling digitally, and sales enablement is the answer. This note highlights four Hot Vendors in Sales Enablement that are helping sales teams grow their pipeline with an "office for sales" work hub approach. Read More >

Sales Engagement Blogs

The Race to Own Sales Coaching and Learning: Showpad Buys LearnCore for $50M

The Race to Own Sales Coaching and Learning: Showpad Buys LearnCore for $50M
June 11, 2018

Showpad's purchase of LearnCore enables it to compete with other leading SEP providers and reflects the potential consolidation of the Sales Coaching and Learning market. Read More >

tablets to drive sales productivity

Driving Sales Success with Tablets and Sales Engagement Platforms
January 29, 2018

With the rise of mobile-friendly Sales Engagement Platform tools, this blog discusses some of the advantages of using tablets to drive sales productivity. Read More >

Seismic Buys Savo Group as Sales Engagement Enters a Consolidation Phase

Seismic Buys Savo Group as Sales Engagement Enters a Consolidation Phase
May 12, 2018

The Seismic/Savo deal validates the sales engagement market, which goes beyond sales enablement, a catch-all phrase where non-CRM tools get tossed. Additionally, the deal could drive further market consolidation. Read More >

Allego Challenges Brainshark

Allego Challenges Brainshark and CallidusCloud in Sales Training
August 22, 2017

This blog focuses on the growing demand—including video-based—for sales training outside of traditional learning and development. Read More >

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