What Is Sales Engagement?

Sales enablement tools have proliferated the digital selling market, and while they have helped sales professionals reach customers in new ways, they have led to massive application overload and workflow interruption. Because of this, Aragon predicted that the fractured sales enablement category would consolidate into the sales engagement market.

Today, some sales enablement providers are now offering a complete digital selling platform—what Aragon calls a sales engagement platform (SEP). SEPs streamline and condense digital selling tools to make it easier for sales teams to generate leads, engage with prospects, and support their customers.

Sales professionals looking to turn missed opportunities into winning numbers will benefit from leveraging a sales engagement platform.


Sales Engagement
Aragon expects the worldwide sales engagement platform market to grow from U.S. $1.57 billion in 2017 to $5.59 billion by 2023.
- Jim Lundy, CEO and Lead Analyst
Improve Your Sales Engagement Methods

How to Improve the Sales Process

Sales engagement platforms are fully functional digital work hubs that feature several key capabilities including advanced content analytics, task automation, facilitation of communications, and automatic logging of calls, email, and engagement. Combined, these features enable faster outcomes and promote a stronger sales pipeline.

We help our customers address the following sales engagement and strategy questions:

  • Who are the vendors making a difference in sales technology?
  • What criteria should I use to evaluate emerging sales engagement platform providers?
  • How can enterprises prepare for and succeed with a digitally-enabled sales team?

Complimentary Webinar

Sales Enablement: 5 Winning Strategies for 2019

With: Jim Lundy, CEO and Lead Analyst at Aragon Research

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Complimentary Infographic

Customer Revenue Optimization: A Guide For Your Sales Team


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Featured eBook

Upgrade Your Sales Strategy

How Can Sales Teams Streamline Their Process?

Sales engagement platforms represent an advanced, role-specific digital work hub by enabling cohesive communication and collaboration, automation capabilities, and faster outcomes for sales teams.

Download your complimentary eBook to learn more about the unique benefits SEPs can provide for on-the-go sales teams and to learn more about the future of the sales engagement market, which will include sales coaching and learning and AI-based guided selling.

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Hot Vendors in Customer Revenue Optimization, 2019

CRO, also referred to as ‘guided selling’, is a new category that makes sales methodology an automated process that can be integrated with a CRM platform. Aragon identifies 3 Hot Vendors who are making a difference in the market.

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Hot Vendors in Sales Coaching & Learning, 2019

The need for better and more consistent sales performance has enabled the creation of a new category, sales coaching and learning. Aragon identifies 3 Hot Vendors who are making a difference in the SCL market.

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Customer Revenue Optimization: Automate Sales or Get Left Behind

Sales executives with the organizational and intelligent support of a CRO methodology can improve their performance by leveraging feedback and guidance based on experience with real customer data.

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The Aragon Research Technology Arc for Sales and Marketing

Our Technology Arc™ for Sales and Marketing will help executives decide which technologies will be best to leverage. Information contained in this report will also help in deciding when, why, and how to adopt these technologies.

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Your Customer Experience Must Reflect Your Brand

Does your customer experience strategy reflect your brand or harm your brand? Analyst Betsy Burton explores two real-world examples of organizations with strong brands and the need to engage with a highly diverse customer base.

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Altify Acquired By Upland Software

Customer revenue optimization provider Altify was acquired by Upland Software, a cloud-based enterprise work management software. This blog discusses some of the key aspects of the deal and why the category is just getting started.

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How to Automate Your Customer Experiences in 2020

Discover the evolution of digital business pathways, from CRM to CX management to context-drive customer engagement, and two major trends within customer experience: predictive buying and understanding customer journeys in real-time.

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Bigtincan Genie Sales Assitant Will Challenge Salesforce

We are in the era of shifting from chatbots to real assistants. This week in salessales engagement platform (SEP) provider Bigtincan launched Genie, a sales assistant that puts the rest of the market on notice.

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