Sales teams need new ways to engage. In recent years, new sales enablement applications have bombarded the digital selling marketplace to help sales reps reach savvy customers. The problem with these disparate applications, however, is that they limit productivity, creating a loss of context for sales professionals and requiring manual work to integrate their data. Aragon predicted that the fractured sales enablement category would consolidate into the Sales Engagement market, which is already beginning to occur. Providers are starting to build out Sales Engagement Platforms to make it easier for sales teams to sell digitally.
- Who are the vendors making a difference in Sales Technology?
- What criteria should I use to evaluate emerging Sales Engagement Platform providers?
- How can enterprises prepare for and succeed with a digitally-enabled sales force?
Sales Engagement Research
Hot Vendors in Sales Engagement, 2016
August 17, 2016
Summary: Jim Lundy overviews the decline of Sales Enablement applications and the rise of the complete Sales Engagement Platform (SEP) and what comprises the platform, before profiling three vendors who are innovating in the Sales Engagement market and helping sales professionals to excel Read More >
Summary: While Sales Enablement is the current buzzword in the sales space, the Sales Engagement Platform (SEP), a new Digital Selling Platform that integrates with CRM, is the key to empowering sales professionals in the digital era Read More >
Sales Engagement Blogs
Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016
Salesforce announced Salesforce Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities Read More >
Get Ready for Digital Assistants to Exceed Your Expectations
August 16, 2016
Do you think of a digital assistant as someone who manages your calendar appointments and completes travel and expense forms? This is often the first impression of a digital assistant’s capabilities, but the reality is that this technology will do so much more Read More >
What Marketers Need to Know about the Sales Enablement Market
September 16, 2016
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >
Don’t Let Paper Degrade Your Customer Experience: Leverage DTM
August 12, 2016
No matter what industry you might be in – hospitality, industrial, corporate, real estate – your customers are used to digital alternatives. This is the digital era, where things happen instantly Read More >