Sales enablement tools have proliferated the digital selling market, and while they have helped sales professionals reach customers in new ways, they have led to a massive app overload and workflow interruption. Because of this, Aragon predicted that the fractured sales enablement category would consolidate into the sales engagement market.
Today, some sales enablement providers are now offering a complete digital selling platform—what Aragon calls a Sales Engagement Platform (SEP). SEPs streamline and condense digital selling tools to make it easier for sales teams to generate leads, engage with prospects, and support their customers.
- Who are the vendors making a difference in sales technology?
- What criteria should I use to evaluate emerging Sales Engagement Platform providers?
- How can enterprises prepare for and succeed with a digitally-enabled sales force?
Sales Engagement Research
Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >
Hot Vendors in Sales Enablement, 2017
June 22, 2017
Summary: Sales professionals need a strategic approach to selling digitally, and sales enablement is the answer. This note highlights four Hot Vendors in Sales Enablement that are helping sales teams grow their pipeline with an "office for sales" work hub approach. Read More >
The Aragon Research Globe™ for Sales Engagement Platforms, 2017
November 7, 2017
Summary: Worth just over U.S. $1 billion, the market for Sales Engagement Platforms will grow to be worth $5 billion by 2021. Use this research note to understand major trends, technologies, and providers in the market. Read More >
Predictions for Sales and Marketing, 2017
February 17, 2017
Summary: Sales and marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for sales and marketing, which cover Sales Engagement Platforms and new marketing tools. Read More >
Sales Engagement Blogs
Driving Sales Success with Tablets and Sales Engagement Platforms
January 29, 2018
With the rise of mobile-friendly Sales Engagement Platform tools, this blog discusses some of the advantages of using tablets to drive sales productivity. Read More >
Salesforce myTrailhead Will Challenge Allego and MindTickle
December 19, 2017
Sales learning has long been bucketed under sales enablement, but with technology innovation in learning, Salesforce legitimized the sales learning category with its announcement of myTrailhead. Read More >
Allego Challenges Brainshark and CallidusCloud in Sales Training
August 22, 2017
This blog focuses on the growing demand—including video-based—for sales training outside of traditional learning and development. Read More >
Training is a vital activity in sales. Aragon has noticed a rise of software providers that offer modern learning tools and platforms for sales learning and development. Read More >