Sales Enablement tools have proliferated the digital selling market, and while they have helped sales professionals reach customers in new ways, they have led to a massive app overload and workflow interruption. Because of this, Aragon predicted that the fractured Sales Enablement category would consolidate into the Sales Engagement market.
Today, some Sales Enablement providers are now offering a complete digital selling platform - what Aragon calls a Sales Engagement Platform (SEP). SEPs streamline and condense digital selling tools to make it easier for sales teams to generate leads, engage with prospects, and support their customers.
- Who are the vendors making a difference in Sales Technology?
- What criteria should I use to evaluate emerging Sales Engagement Platform providers?
- How can enterprises prepare for and succeed with a digitally-enabled sales force?
Sales Engagement Research
The Aragon Research Globe™ for Sales Engagement Platforms, 2017
November 7, 2017
Summary: Currently worth just over U.S. $1 Billion, the market for Sales Engagement Platforms will grow to be worth $5 Billion by 2021. Use this Aragon Research Globe™ to understand the major trends, technologies, and providers in the Sales Engagement market Read More >
Predictions for Sales and Marketing, 2017
February 17, 2017
Summary: Sales and Marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for Sales and Marketing, which cover Sales Engagement Platforms and new marketing tools Read More >
Hot Vendors in Sales Enablement, 2017
June 22, 2017
Summary: Sales Professionals need a strategic approach to selling digitally, and Sales Enablement is the answer. In this research note, Aragon Research highlights 4 Hot Vendors in Sales Enablement for 2017 that are helping Sales Teams to grow their pipeline with an "Office for Sales" work hub approach Read More >
Summary: While Sales Enablement is the current buzzword in the sales space, the Sales Engagement Platform (SEP), a new Digital Selling Platform that integrates with CRM, is key to empower sales professionals Read More >
Sales Engagement Blogs
Allego Challenges Brainshark and CallidusCloud in Sales Training
August 22, 2017
Have your sales teams adopted their own learning technologies? This blog focuses on the growing demand for sales training outside of traditional Learning and Development Read More >
What Marketers Need to Know about the Sales Enablement Market
September 16, 2016
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >
Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016
Salesforce announced Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities. They also announced a new Research Unit focused on AI Read More >
Get Ready for Digital Assistants to Exceed Your Expectations
August 16, 2016
Do you think of a digital assistant as someone who manages your calendar appointments and completes travel and expense forms? This is often the first impression of a digital assistant’s capabilities Read More >