Sales coaching and learning is a relatively new category that combines traditional training methods with new ones, such as just-in-time quizzes, online role plays, and manager dashboards that track activity and who needs help. Many sales coaching and learning offerings leverage microlearning, which helps improve knowledge retention.
Sales coaching and learning usually will not replace an enterprise’s traditional LMS, but given the success of and demand for more focused sets of learning tools, sales coaching and learning shows no sign of slowing down.
As new categories of applications have emerged that embody business logic and enable certain business processes, sales and marketing are two departments that have evolved into major technology buying centers.
Critical to sales success is having better prepared sales reps, and this involves making sure you have the right sales enablement tools that sales and service reps can access anywhere, anytime, to become better informed and more effectively engage with customers.