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At the heart of a successful sales conversion is engagement, so lack thereof is often the underlying problem in the biggest pain points that sales teams commonly identify: too much paperwork, too few qualified leads, too much difficulty with current sales enablement technology, or too little time to customize content for prospects.
The key to turning these missed opportunities into winning numbers lies in leveraging a sales engagement platform (SEP). In effect, SEPs streamline and condense the digital selling tools needed in the sales process into one platform, akin to an "office for sales."
This eBook will walk readers through key trends driving the rise of sales engagement platforms and the major ways that SEPs can streamline and enhance the sales process.
