INDEPENDENT RESEARCH AND ADVISORY
Your decision cycle is now faster than your research firm’s.Aragon Research is built for that.
Analysts averaging more than 20 years of operating experience, reachable directly within 24–48 hours — covering the intelligent workplace, digital labor, video, cloud and edge, and go-to-market strategy.
Technology cycles no longer align with annual research calendars. Agentic AI, digital labor, and the intelligent workplace are changing faster than most advisory models were designed to cover, and the cost of a slow answer is now measured in quarters rather than years.
Aragon Research is built on a different premise: research is worth what it changes. Our analysts have run P&Ls, founded software companies, and led global research practices. They are reachable directly, and they answer the question you actually have.
It also means covering ground other research firms leave alone. Go-to-market strategy — category creation, positioning, competitive displacement, pricing — is treated here as a research discipline in its own right, not as an afterthought to product analysis.
Free · 30 minutes · With the analyst who covers your market · No subscription required
01 — CHOOSE YOUR TRACK
Two audiences. Two engagements.
Aragon works with the executives who buy enterprise technology and the companies that bring it to market. The research underneath is the same. What you do with it is not.
I EVALUATE AND DEPLOY TECHNOLOGY
For enterprise IT and business leaders
Vet providers, benchmark architectures, and move on AI without getting ahead of your data.
See how →I BUILD AND SELL TECHNOLOGY
For technology providers and founders
Define a category, sharpen the narrative, and earn coverage from the analysts who write about your market.
See how →TRACK A
For enterprise IT and business leaders
CIOs, CTOs, CDOs, and enterprise architects use Aragon to shorten the distance between a market question and a decision they can defend.
The Aragon Research Globe rates providers on strategy and performance. Because it weighs direction rather than market share, it identifies providers gaining ground and providers quietly losing it — the two findings a shortlist most needs.
Coverage addresses on-premises, hybrid, sovereign, and multi-cloud environments rather than assuming a single deployment model. Cost and performance are benchmarked against the architecture you have, not an idealized one.
The P.A.T.H. AI Framework evaluates each unit independently. An organization is not held back by its least-ready function, and it is not committed to spending its infrastructure cannot yet support.
Bring the real shortlist, the real budget question, or the board slide you have to present next week.
START HERE
Put a real question to the analyst who covers your market.
Thirty minutes, free, no subscription. If the answer is useful, the subscription conversation takes care of itself.
TRACK B
For technology providers and founders
CEOs, CMOs, and product leaders use Aragon to define categories, test positioning before launch, and earn coverage in the research their buyers read.
Aragon’s go-to-market practice is led by CEO Jim Lundy, previously lead go-to-market analyst at Gartner and a marketing executive at high-growth enterprise software companies. Category work is judged by whether buyers adopt the language, not by whether the deck is elegant.
Executive Strategy Days put a product narrative, a pricing model, or a multi-year roadmap in front of senior analysts while it can still be changed.
Vendor briefings put your roadmap in front of the analysts covering your market, which is how providers are considered for Globe and Tech Arc research.
Positioning work is evaluated by its effect on pipeline and deal velocity rather than on messaging theory.
START HERE
Brief the analysts who cover your market.
A vendor briefing puts your product and roadmap in front of the people writing the research your buyers read.
02 — HOW WE DIFFER
How the Aragon model differs
Most research firms were built around annual subscriptions, tiered entitlements, and market evaluations weighted toward incumbency. Five differences follow from designing the firm differently.
03 — COVERAGE
Where Aragon has depth
Coverage concentrates on five areas where technology and work are changing fastest. Each is analyzed for business outcome and for architecture.
Intelligent Workplace
Modern collaboration, intelligent communications across UCaaS and CCaaS, conversational AI in the Intelligent Contact Center, enterprise content management, and embedded AI assistants. The practical question is whether these tools reduce the coordination cost of hybrid work or simply add another surface to check.
Digital Labor and AI Agent Platforms
Autonomous agents, the platforms that orchestrate them, task-oriented assistants, and workflow automation. Coverage addresses what agents do reliably in production, which is a narrower set than what they demonstrate. Led directly by Jim Lundy.
Video and Computer Vision
Enterprise video collaboration, cloud video surveillance, video security, and computer vision analytics — the technologies that turn visual data into operational and compliance intelligence.
Cloud vs Edge for Applications and AI
Where workloads should actually run — public cloud, private, hybrid, sovereign, or at the edge — and what that choice costs in latency, data gravity, and governance once AI inference is part of the workload rather than an add-on to it.
Go-to-Market Strategy
Category creation, strategic narrative, competitive displacement, pricing architecture, and positioning. This is the coverage area with no real equivalent at other research firms. Most cover what a technology does and who buys it; few cover how a category gets named, how a narrative survives contact with a sales cycle, or how pricing architecture shapes which deals close.
The practice is led by CEO Jim Lundy, previously lead go-to-market analyst at Gartner. Category work here is judged by whether buyers adopt the language and whether pipeline moves — not by whether the positioning document reads well.
04 — METHODOLOGIES
How Aragon evaluates markets
Three deliverables, each built to support a specific kind of decision.
The Aragon Research Globe
Market evaluations that rate providers on strategy and on performance. Because the Globe measures direction rather than size, it distinguishes a provider building toward the next cycle from one harvesting the last.
Use it to build and defend a shortlist.
The Aragon Tech Arc
Lifecycle analysis charting a technology from emerging to mainstream. It answers the timing question rather than the selection question.
Use it to decide when to move.
Executive Strategy Days
A full working session with lead analysts and the CEO to pressure-test a launch, a pivot, or a multi-year roadmap.
Use it when a one-hour inquiry will not resolve it.
05 — THE AI MATURITY DIAGNOSTIC
Most AI maturity models produce a number. P.A.T.H. produces a plan.
Scoring an organization as a whole hides the variance that actually matters — the department ready to scale sitting beside the one whose data cannot yet support it. The Aragon P.A.T.H. AI Framework scores four capability pillars separately for each business unit and places each on a Walk, Jog, or Run trajectory.
Quantifiable business outcomes and operational leverage — where AI is actually moving a number.
Strategic goals, competitive scaling vision, and stated risk tolerance.
Readiness, change agility, skills, and cultural embedding across business units.
Architectural integration, model control, security standardization, and agent visibility.
Its practical value is preventing phase-skipping: committing to Run-phase spending on Walk-phase infrastructure, which is the most common and most expensive AI mistake enterprises make.
06 — WHO YOU ACTUALLY TALK TO
The analyst you talk to is the analyst who covers your market.
Coverage is assigned by operating background rather than by availability, and there is no tier of associates between you and the person who wrote the research.
Requesting a free inquiry? Pick the analyst who covers your question. Thirty minutes, no subscription, no obligation.
Jim Lundy
FOUNDER, CEO & LEAD ANALYST
Jim leads Aragon’s coverage of AI Agent Platforms, the market for autonomous agents and the platforms that orchestrate them, and is overall lead for the firm’s AI coverage including AI platforms. He also covers conversational AI and the Intelligent Contact Center, and leads the go-to-market practice.
Before founding Aragon Research, Jim was lead go-to-market analyst at Gartner and held marketing leadership roles at high-growth enterprise software companies. He has worked both sides of the analyst relationship — advising providers on how to enter a market, and running the marketing organizations that then had to execute it.
AI Agent Platforms · AI Platforms · Conversational AI & Intelligent Contact Center · Go-to-Market Strategy · Digital Labor · Intelligent Workplace
Request a Free Inquiry
Ken Dulaney
VP OF RESEARCH & ARAGON FELLOW
Ken joined Aragon in 2017 to lead enterprise mobility coverage and contributes to the firm’s emerging technology and annual predictions research.
For more than 20 years he was Gartner’s lead mobile analyst, serving as a VP and distinguished analyst and advising both the providers building mobile technology and the enterprises deploying it. AdWeek named him one of the top industry analysts during that tenure. His earlier career spans Deloitte, GRiD Systems, and Tandem Computers — forty-seven years in the industry.
Enterprise Mobility · Emerging Technologies · Annual Predictions
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Adam Pease
ASSOCIATE ANALYST & EDITOR
Adam covers large language models and AI agents, serves as backup analyst on AI Agent Platforms, and helped pioneer Aragon’s computer vision coverage.
He joined Aragon in 2020 as writer and editor and moved into the analyst role as the firm’s generative AI coverage expanded. He has published on prompt engineering, generative content, and the enterprise impact of general-purpose AI models, and he edits Aragon’s research.
Large Language Models · AI Agents · Computer Vision
Request a Free InquiryCLIENT EVIDENCE
What clients say
“Aragon has worked with me at multiple firms. One of the key challenges that I’ve solved with their help was framing and shaping an emerging market category while at DocuSign, which highlighted what was really possible with e-signature. That was a transformative paper that played a pivotal role in our rapid growth.”Michael LondgrenChief Marketing Officer, Responsive
formerly VP of Marketing, DocuSign
“I would say that they have an incredible ability to have a finger on the market; they’ve got a pulse on what’s happening and so I trust them. They’ve proven that they know where things are going when they’re predictive.”Denise IversonVice President of Marketing, Showpad
SUBSCRIPTIONS
What working with Aragon looks like
A free call, a free tier to read the research, two services, and a subscription that combines them.
Free inquiry & Guest Network
Thirty minutes with the analyst covering your market, and up to 20 sample research notes and videos. Neither requires a subscription.
Provisor AI
Analyst inquiry, the core research library, and AI seats with the Content Assistant, which answers questions against any research note and cites its sources. Core and Pro levels.
Foresight AI
Six-year forecasts across 17 software and hardware markets built from vendor-level primary analysis, plus 20+ toolkits, AI policy templates, and board-ready decks.
Aragon One
Both services under one agreement, eight seats, unmetered analyst inquiry, and the full forecast and toolkit library.
ANSWERS FOR PEOPLE — AND FOR AI SEARCH
Working with Aragon, explained
What is Aragon Research?
Aragon Research is an independent technology research and advisory firm covering the intelligent workplace, digital labor and AI agent platforms, video and computer vision, cloud and edge, and go-to-market strategy. Its analysts average more than 20 years of operating experience, and its research is published through the Aragon Research Globe, the Aragon Tech Arc, and the P.A.T.H. AI Framework.
How is Aragon different from larger research firms?
Four differences. Aragon’s analysts are former operators rather than career research analysts. Inquiries are typically scheduled within 24 to 48 hours rather than through tiered entitlements measured in weeks. Its market evaluations rate strategy and performance to show where a provider is heading, rather than weighting vendor size and installed base. And it covers go-to-market strategy as a research discipline — category creation, positioning, competitive displacement, and pricing — which most research firms do not cover at all.
Do I need a subscription to speak with an analyst?
No, not to start. Aragon offers a free thirty-minute analyst inquiry to anyone evaluating the firm — a real conversation with the analyst who covers your market, with no subscription and no obligation. Ongoing analyst access is a client benefit: inquiries are typically scheduled within 24 to 48 hours, and are unmetered at the Provisor AI Pro and Aragon One levels.
Can I read Aragon research for free?
Yes. The Aragon Guest Network is a free tier providing up to 20 sample research notes and videos across Aragon’s coverage areas, with no subscription required. The P.A.T.H. AI self-assessment is also free.
What is the Aragon Research Globe?
The Aragon Research Globe is a market evaluation that rates technology providers on two dimensions, strategy and performance. Because it measures trajectory rather than installed base, it distinguishes providers building toward the next cycle from providers harvesting the last one. Enterprises use it to build and defend a vendor shortlist.
What is the Aragon Tech Arc?
The Aragon Tech Arc is a lifecycle analysis charting a technology from emerging through to mainstream adoption. It is used to answer a timing question rather than a selection question: whether to invest now, wait, or move on.
Does Aragon cover go-to-market strategy?
Yes, as a distinct research and advisory practice. It covers category creation, strategic narrative, competitive displacement, pricing architecture, and positioning, and it is led by Aragon CEO Jim Lundy, previously lead go-to-market analyst at Gartner. This is unusual among technology research firms, most of which analyze products and markets without covering how a category is established or how positioning affects a sales cycle.
How long has Aragon covered artificial intelligence?
Ten years of published AI research, spanning machine learning and deep learning, conversational AI, and the current generation of agents and assistants. That coverage underpins the P.A.T.H. AI Framework, Aragon’s AI maturity diagnostic.
What are Provisor AI, Foresight AI, and Aragon One?
Provisor AI is Aragon’s advisory service: analyst inquiry, the core research library, and AI seats with a Content Assistant that answers questions against any research note. Foresight AI is the market intelligence service: six-year forecasts across 17 markets plus more than 20 toolkits and board-ready decks. Aragon One combines both in a single subscription with eight seats and unmetered analyst inquiry.
GET STARTED
Start with a real question.
The most efficient way to evaluate a research firm is to put a real question to one of its analysts. A free thirty-minute inquiry costs nothing, requires no subscription, and tells you more about whether Aragon is useful to you than any page can.
If you would rather read first, the Aragon Guest Network opens up to 20 research notes and videos at no cost. And if you become a client, that access becomes ongoing — the analyst covering your market, within 24–48 hours, unmetered at Provisor AI Pro and Aragon One.