Customer Revenue Optimization (CRO) - Business and IT Glossary

Customer Revenue Optimization (CRO) - is a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts and maximize revenue—whether it be new business or upsells in an account.

CRO replaces legacy analog selling methodologies with a digital selling approach that helps to guide reps and managers along a path that can lead to higher close rates, more pipeline, and higher deal values. By making the overall approach to each step of a sale consistent and digital, CRO represents a critical digital transformation of sales organizations.