Generation S is a new term that describes a unique group of individuals that, in 2019, range from young adults to those in their late 30s. The people of this generation cannot be categorized as the general and outdated term “millennials”, due to differing qualities, capabilities, and expectations.
The members of Generation S have digital age capabilities that stem from growing up with access to advanced technologies including smart devices and apps, reliable internet, and other immersive services.
Generation S lives and works in a digital world, and in turn relies heavily on technology for everything from simple daily functions to major business processes.
Aragon Research believes that Generation S will expect and demand more from organizations as customers, employees, and partners, because they grew up with the expectation that services and information would be readily available.