The focus of Mobile Application Management (MAM) includes app store capabilities but also goes further. MAM is all about managing mobile apps, their use, configuration and security across the full range of the mobile device portfolio. Software distribution is an essential ingredient, and MAM takes care of app distribution and updates. Some of the major players also offer analytics for app usage and pre-launch testing.
MAM is important to businesses with growing app portfolios and widespread use of mobile devices. It is especially needed by enterprises that have embraced—or been overrun by—worker-owned personal phones and tablets. MAM capabilities will become more critical as applications continue to grow, fueled in part by apps needed to manage the exploding population of IoT devices.
Representative Vendors: Apperian, Arxan, Blackberry, Citrix, IBM, ManageEngine, MobileIron and VMware.