Hot Vendors in the Real-Time Communication and Collaboration Platform as a Service, 2015
Author: Jim Lundy Date: May 28, 2015
Topic: Collaboration Research Note Number: 2015-20
Issue: Who are the Collaboration providers and how will they evolve?
Summary: Users want collaboration in context. Aragon highlights the fast-growing Real-Time Communications Platform as a Service (PaaS) market and identifies three new hot vendors for 2015.
In 2015, users want contextual collaboration, which traditional software providers are not equipped to provide. Messaging is the new tip of the spear for one-to-one collaboration, and video continues to grow both as a live medium and a recorded one. This Research Note identifies three new Real-Time Communication and Collaboration PaaS providers that allow developers to build and deploy new bleeding-edge contextual collaboration apps.
With so many collaboration tools and so much content in use, users can be overwhelmed and context is often lost. While content is critical to collaborative interactions, context provides the soul and the glue that ties those interactions, along with the content they consume and create, into the processes they support and their desired goals and outcomes.
Why PaaS Now
The challenge today for technology providers is that they under-estimate the complexity of adding real-time collaboration to existing applications. By making this mistake, they risk losing customer satisfaction, and also losing business to competitors that use a Platform as a Service to quickly develop apps that work reliably.
Real-time collaboration providers are now coming into vogue, in part because enterprises want two things: 1) flexibility and 2) the ability to embed capabilities in existing applications and services.