Hot Vendors in Web Content Management, 2015

Author: Jim Lundy                                                                             Date: May 13, 2015
Topic: Content Management                                                  Research Note Number: 2015-16

Issue: How is Content Management evolving?
Issue: Who are the vendors in Content Management and how will they evolve?

Summary: The demand for Web Content Management has reached new heights as the need to share information with external users online increases. Aragon Research highlights three Hot Vendors in Web Content Management.

There is a new enterprise focus on managing overall content and information flows for internal employees and external customers. It is all about the digital experience with ease of use trumping everything. This Hot Vendor Research Note profiles three new Hot Vendors that are helping enterprises make websites and digital experiences better than ever.

WCM moves to the Cloud

Content Management apps are gradually moving to the cloud, and today a successful WCM provider should have a powerful SaaS offering. Many emerging WCM providers are poised to challenge larger providers because of their overall Cloud flexibility. Cloud has reduced the barrier to entry and allows newer providers a higher level of flexibility to be more innovative.

The Digital Experience

Making the overall Web experience a positive one is a critical customer-centric strategy. That means combining commerce, for ease of online acquisition, with community, for interacting with others. Additionally, the need to share content and to understand what is happening with visitors is all about being able to make fast adjustments on the fly.


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