Video Content: The Secret Sauce for Social Learning

Authors: Jim Lundy                        Date: October 28, 2011

Topics: Knowledge;                         Research Note Number: 2011-23

Content Management

Issues: How will enterprises take advantage of new ways to share knowledge?

What trends are impacting content and how it is managed?

Planning Assumptions:

By the end of 2015, 50% of enterprises will have some form of video content management, much of it cloud based.

Video search will go mainstream by 2015.

Summary:  Video serves as one of the best ways to capture peoples’ tacit knowledge and share it with others. As part of a social learning initiative, video can provide compelling and high value content to promote use and involvement. 

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