Sales and Marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its 2017 predictions for Sales and Marketing, which cover Sales Engagement Platforms, predictive technologies, video content, learning and development in the marketing and sales departments, and new marketing tools.
Sales Engagement Platforms (SEPs) emerged in 2016 to become the new Office for Sales Suite, and Aragon sees them as being key to the success of the enterprise sales team. The growth of SEPs, which streamline and condense all of the tools a sales professional needs to sell digitally into one platform, was in part fueled by the demand for new Sales Enablement apps, such as Sales Communications.
