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Sales Intelligence

Sales intelligence is about having more accurate and real-time information about accounts and opportunities. By being able to understand all of the communications taking place, CRM data can be updated automatically (in real-time) and news and risks to deals can be captured.

Sales intelligence has grown out of areas such as predictive forecasting to focus more on ensuring that the information associated with a deal is accurate and the real-time happenings on a deal—such as comments made by a decision maker during a call—are captured and added to the CRM record. Sales intelligence is a game changer and still very much in the emerge phase.

Representative Vendors: Clari, Conversica,,, Olono, Sales Hero, and