Sales intelligence is about having more accurate and real-time information about accounts and opportunities. By being able to understand all of the communications taking place, CRM data can be updated automatically (in real-time) and news and risks to deals can be captured.
Sales intelligence has grown out of areas such as predictive forecasting to focus more on ensuring that the information associated with a deal is accurate and the real-time happenings on a deal—such as comments made by a decision maker during a call—are captured and added to the CRM record. Sales intelligence is a game changer and still very much in the emerge phase.
Representative Vendors: Clari, Conversica, Exceed.ai, People.ai, Olono, Sales Hero, and Tact.ai