The Social Layer Is Coming: Does Every App Need It?

Author: Jim Lundy              Date: November 18, 2011

Topics: Social Software     Research Note Number: 2011-19


Issues: What are the trends in social software?

What are the trends impacting collaboration in the enterprise?

Planning Assumption: By year end 2015, social platforms will evolve into knowledge platforms.

Summary: Almost every major enterprise software provider offers or plans to offer a full or limited set of social capabilities with their applications. This will lead to social overload. Enterprises need to walk the social tightrope carefully.


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