Video is a game changer when it comes to the employee journey, from attracting and keeping talent to improving employee engagement. Digital enterprises are leveraging video at every point in the employee journey to promote employee engagement—this includes recruiting, onboarding, and continued learning and development of employees. While the current focus tends to be on recruiting, it really needs to be on the entire lifecycle of the employee. Employee engagement should start and end with video content. Video learning is becoming the go-to method for learning and helping employees succeed in their specific roles.

Video is also key in the customer journey and customer engagement. The demand for content is growing, and video contributes to meeting that demand. Customers want answers faster, and video content such as how-to videos allow customers the independence to troubleshoot their problems faster without having to rely on support alone.