The Aragon Research Globe™ for Mobile Content Management, 2015 – The Race to Win the Enterprise

Author: Jim Lundy
Date: November 17, 2015
Topic: Mobile, Content Management
Research Note Number: 2015-43

Issue: Who are the vendors that are battling to lead the mobile computing revolution?

Summary: Managing Mobile Content is becoming more strategic and more competitive as enterprises focus on long-term implications and outcomes. Aragon Research introduces its second Globe for Mobile Content Management and evaluates 19 major MCM providers.

Mobile Content Management: The Time is now

The Mobile Content Management market is undergoing a significant shift as we enter the height of MCM – larger vendors are getting larger and smaller ones are pivoting to differentiate their offering or their market focus. This is a natural evolution of how the content management market has been evolving for the last twenty years. Mobile is the most recent iteration of this market and it shows no sign of slowing down, due to the sheer demand for all types of content.

While more content is being accessed and shared on mobile devices than ever before, the need for apps to access and share – and even process – content is one of the new emerging needs as Mobile Apps help to power Digital Transformation. The focus on pure file sharing is becoming a commodity. Moreover, the financial clout of large players, who are offering aggressive pricing, is one of the main reasons for the market shift.

A growing trend is the shift toward content being shared by mobile apps. The need for mobile apps to be transformative means that Mobile Content Management platforms need to be capable of leveraging their content via APIs.

Mobile security is a top priority in gaining managed control over smartphones and tablets in business, whether the devices are company-owned or BYOD. Content stored on these devices is a critical exposure, and protecting the intellectual property of the business demands a mobile content management strategy. Given all of the issues that surround the enterprise regarding Cyber Attacks, MCM Providers have stepped up their efforts around content security and have made it a priority. The challenge for many enterprises, however, is to actually deploy these security features.

Note: This is part of Aragon’s archived research.
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