The Enterprise Guide to Mobile and Tablet Computing
Authors: Jim Lundy Date: March 26, 2012
Topic: Mobile Research Note Number: 2012-SR1
A Comprehensive View of the Mobile Landscape
This hard-hitting 85-page report brings you Aragon’s comprehensive view of the mobile domain and how it will powerfully impact your enterprise and the way you do business. We’ll answer all your mobile questions, including:
• What are the trends impacting Mobile Computing?
• What are the technologies and architectures that make up a mobile ecosystem?
• Who are the vendors that are battling to lead the mobile computing revolution?
• How will enterprises leverage mobile ecosystems to gain a competitive advantage?
To see the scope of this report, check out the abstract and ToC below. You need to know this!
Tablets, and the unprecedented success of Apple’s iPad, have disrupted the mobile and laptop markets and set in motion fundamental changes to enterprise computing. Viewed as a fad when they were introduced in 2010, tablets are now doing work in ways that laptop computers cannot. This is due to the wave of innovation enabled by mobile ecosystems and the apps that developers have delivered to fill them.
We have entered what Aragon calls the Tablet Era. The market shift of the last two years caught many providers unprepared. Even leaders and strong players with seemingly solid competitive positions have found themselves either viewing this transformation from the outside or scrambling to fill voids in their product strategies.
Tablet computers, smartphones and the mobile ecosystem that surrounds them are poised to change the face of enterprise computing. For many enterprises, they offer the possibilities of increased user productivity, lower cost and less IT overhead to manage them. For providers, the race has just started and what is surprising is how far industry titans were caught off guard.
Tablets have a symbiotic relationship with smartphones in that the core OS used by the leading Mobile OS providers has evolved to support both classes of device. This is a key tenet for enterprises to evaluate: One OS supports two classes of device. Indeed, most tablet OS providers use their core OS as the source for their mobile OS.
Mobile devices have also inspired a new category of software, the microapp or “app.” With microapps, the device takes on the “personality” of the app; this represents a paradigm shift in computing across the board. Mobile apps have unleashed a new wave of innovation that is changing the workplace computing landscape.
This Strategic Report focuses on the critical aspects of tablets and mobile computing that are profoundly altering enterprise computing and software. It also defines and examines the critical elements of a mobile ecosystem. By understanding these elements, enterprises can be better prepared to make the right short and long term strategic decisions.
Table of Contents
|1. Executive Summary|
|1.1 Introduction: Welcome to the New World|
|1.2 Mobile Ecosystems – The Five Critical Players|
|1.3 Managing the Mobile World|
|1.4 Key Findings|
|1.5 Planning Assumptions|
|2. The Tablet Era|
|2.1 Mobile is the New Normal|
|2.2 The Rise of the Tablet|
|2.3 The Tablet Era is Here|
|2.4 The Tablet Takes On The Personality Of The App|
|2.5 Touch And Voice Are Just The Beginning|
|2.6 Replacing a Laptop With a Tablet|
|2.7 The Growth of Tablets Over The Next Five Years|
|3. The Multi-Device OS|
|3.2 The Race is on: Refresh Rate and Upgrades|
|3.3 Google vs. Apple|
|3.4 Apple – iOS|
|3.5 Google Android|
|3.7 Research In Motion|
|3.9 The Others|
|4. The Rise of the Microapp|
|4.1 From Big Software to Microapp|
|4.2 Computing Will Never Be The Same|
|4.3 The New All-in-One|
|4.4 Task Specific|
|4.6 Microapp Lifecycle|
|4.7 Enterprise Application Strategy|
|5. The Public App Stores|
|5.2 Apple iTunes App Store|
|5.3 Google Play|
|5.4 The Microsoft App Store: Windows Phone Marketplace|
|5.5 BlackBerry App World|
|6.0 Managing Mobile Devices and Apps|
|6.1 Private App Stores|
|6.2 Mobile Application Management (MAM)|
|6.3 Mobile Device Management (MDM)|
|6.4 Mobile Management Vendors|
|6.5 Bottom Line: Just Do It|
|7. Enterprise Strategies and Selection Criteria|
|7.2 Sustaining the Ecosystem: Not For the Faint of Heart|
|7.3 High Level Evaluation Criteria|
|Figure 1: The Rise of Mobile Ecosystems: Apple, Google and Microsoft|
|Figure 2: Timeline: The Emergence of the Tablet|
|Figure 3: Mobile App Personality: Optimizing User Engagement|
|Figure 4: Generations of User Experience|
|Figure 5: The Tablet Forecast: 2012-2016|
|Figure 6: Multi-device OS Wars between Apple vs. Google|
|Figure 7: Apple iOS Release History|
|Figure 8 Google Android Release History|
|Figure 9: Windows Mobile Release History|
|Figure 10: Microsoft Windows Release History|
|Figure 11: Microsoft’ Multiple Windows Strategy|
|Figure 12: Microsoft Metro User Interface|
|Figure 13: Accessing Metro and Desktop Experience Styles|
|Figure 14: BlackBerry App World|
|Figure 15: The Amazon App Store for Android and Kindle|
|Figure 16: Cisco AppHQ App Store|
|Figure 17: Huawei app store|
|Figure 18: Motorola’s App Storefront|
|Figure 19: Samsung App Store|
|Figure 20: Mobile Device Features: Enabling App Personality|
|Figure 21: A Page From the Apple iTunes App Store|
|Figure 22: Google Play|
|Figure 23: Windows Phone Marketplace|
|Figure 24: RIM Blackberry App World 3.1|
|Table 1: The Major Mobile Ecosystems Providers|
|Table 2 The Rise of the iPad over 21 months|
|Table 3: Distribution of Active Android Devices by Version|
|Table 4: The Other Mobile Ecosystem Participants|
|Table 5 App Stores: Breakdowns of Tablet vs. Smartphone Apps|
|Table 6: Business Applications by Public App Store Provider|
|Table 7: Approaches to Mobile Management Software|
|Table 8: Private App Store Features|
|Table 9: Mobile Application Management Features|
|Table 10: Mobile Device Management Features|
|Table 11: Mobile Management Vendors|
|Table 12: Mobile Ecosystem Evaluation Criteria Summary|
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