The Perfect Storm in Enterprise Video: Act Now or Get Left Behind
Authors: Jim Lundy
Date: May 15, 2013
Research Note Number: 2013-18
Issue: What are the trends impacting collaboration in the enterprise?
Issue: What are the technologies and architectures that enterprises should leverage?
Summary: Key shifts in technology, combined with ubiquitous access to video, are fueling a new move to enterprise video. Enterprises will have to keep up to avoid losing their competitive advantage.
Consumerization, mobility and the cloud are making video available to a broader set of users and increasing its use in the enterprise. It’s not a matter of if enterprises should develop a video strategy; it’s when – and in support of what critical business processes.
Aragon’s client inquiries and conversations with multiple global organizations indicate that video is already being used for business purposes, both internally and externally – but often outside of enterprise control and knowledge. Left ungoverned, it can stress network resources and expose sensitive information to unauthorized use. However, enterprises that already use video see it as a competitive differentiator.
This research note identifies the key trends, the video-enabled business applications that enterprises need to implement now, and describes how to develop a video strategy. Knowing how video is currently being used will help managers identify use cases, understand what users need to get their jobs done, and choose the right solutions for their enterprises.