Why CEOs Need Innovation Pipelines

Author: Jim Lundy                                                Date: August 29, 2013
Topics: Workplace, Knowledge              Research Note Number: 2013-26

Issue: What are the macro trends impacting the evolution of work?
Issue: What are the trends impacting how knowledge is created and shared?

Summary: Research and engineering are two of the last areas in the enterprise where innovation is hard to measure. Innovation pipelines can help enterprises measure innovation investments and outcomes.

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The art and science of developing new products has always been challenging, but in today’s digital world, it’s getting harder to find that next big idea – and CEOs are under more pressure than ever to refresh their products and services, as reflected in R&D expenditures (see Note 1).

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