Aragon Research Technology Arc™ for Sales and Marketing, 2015

Authors: Jim Lundy, David Mario Smith

Date: February 20, 2015

Topic: Sales and Marketing

Research Note Number: 2015-04

*This is part of our archived research. For new research, please see our Research Page.

Issue: What technologies and architectures should sales and marketing organizations leverage?

Summary: Aragon Research introduces its 2015 Technology Arc for Sales and Marketing. This first edition profiles 34 technologies that are important to sales and marketing organizations.

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Aragon Research Technology Arc^™ for Sales and Marketing 2015

Sales and marketing leaders are looking for technologies that can enhance specific business applications. Collaboration capabilities have to be integrated into business applications and processes to be effective and relevant. We are continuing to see innovative startups addressing specific business needs as new transformational products and categories emerge. Note that Aragon assumes leading providers will make their applications and technologies mobile.

Aragon Research introduces its 2015 Technology Arc for Sales and Marketing. This first edition profiles 34 technologies that are important to sales and marketing organizations.

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