Business and IT Glossary  > Customer Journey Mapping (CJM)

Customer Journey Mapping

Customer Journey Maps (CJM) are a visual or graphic that depicts the customer relationship with a company, their service, and their product over time. Also known as Customer Journey Mapping, CJM can be use used for both existing and acquiring new customers.

Related Research

The Aragon Research Tech Spectrum™ for Customer Journey Mapping, 2017

Customer Journey Mapping (CJM) is table stakes today in the extremely competitive digital landscape, where organizations compete on a daily basis. The new digital world is designed around the wants of the customer and Customer Journey Mapping (CJM) will be assisting organizations in designing more delightful journeys. The same can be said for employee, partner, and vendor journeys as well.

Related Webinars

Optimize the Customer Experience: 7 Essential Requirements for Customer Journey Mapping

At the core of a great customer experience is the customer journey, and how an organization’s process, systems, and people interact with its customers. Customer Journey Mapping (CJM) is essential to all organizations, and is one of the easiest on-ramps to going digital. In this on-demand webinar, join VP of Research and Aragon Fellow Jim Sinur as he shows you why CJM is at the heart of a great customer experience, the requirements for CJM technologies, and how to get started with your CJM strategy.