Clickwrap transaction platforms (CTPs) combine the ability to create, deliver, manage, track, and archive all the online terms and conditions that consumers and businesses agree to with a specified entity. Clickwrap transaction management has similarities to both digital transaction management (DTM) and enterprise content management (ECM). In fact, CTPs have characteristics of both.
The market for a clickwrap transaction platform is expected to be large due to the fact that today no web content management system or content management platform has the ability to adequately manage all of the business terms and conditions that need to be developed and approved by legal, and then deployed—often on the website—and then managed through the entire lifecycle.
Clickwrap transaction platforms are poised to assist enterprises with the challenges of managing the legal terms and conditions associated with online transactions.