Consumer privacy refers to the expected privacy and protection of consumers’ personal information and data often collected by businesses. Breaches of consumer privacy are becoming more common as technologies evolve and lead to legal and political issues between the consumer and business.
Typical consumers care about the privacy of their personal information, so smart businesses implement ethical standards for privacy and are clear with their consumers on what they do with their data, making consumer trust a priority.
Consumer privacy is a growing concern and calls for businesses to increase visibility into use of consumer data. Avoiding consumer privacy issues allows businesses to retain access to this useful data and information while maintaining consumer trust.