The digital work hub is an emerging category of enterprise-grade software that facilitates and manages the creation, curation, and communication of business content from the individual to ecosystem level. Digital work hubs provide functionality normally associated with multiple applications—from messaging to content management—with a single interface designed to simplify work.
For example, visual collaboration offerings can be viewed as a form of digital work hub. When a set of tools can't be integrated and require far too much attention from employees, partners, and customers, a unifying digital work hub can simplify content sharing/access (which ranges from very structured data to text files, images, and audio and video files) and communications at all levels.
Another example of a digital work hub is a sales engagement platform (SEP). Sales engagement platforms represent an advanced, fully functional, role-specific digital work hub because of the faster outcomes they deliver for sales teams.