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E-Commerce Platform

E-commerce platforms are the engines for the new model of selling online. The e-commerce market is undergoing heavy consolidation as large vendors continue to build out their marketing suites. There are still many standalone shops, but given the challenges with e-commerce, tools that are pre-integrated will offer an advantage to large enterprises.

Mobile remains one of the big opportunities, and new entrants are growing fast. We expect most of the big marketing suite providers offering e-commerce to be mobile-enabled.

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