E-commerce platforms are the engines for the new model of selling online. The e-commerce market is undergoing heavy consolidation as large vendors continue to build out their marketing suites. There are still many standalone shops, but given the challenges with e-commerce, tools that are pre-integrated will offer an advantage to large enterprises.
Mobile remains one of the big opportunities, and new entrants are growing fast. We expect most of the big marketing suite providers offering e-commerce to be mobile-enabled.
Aragon feels that new content needs are rising in the enterprise and creating demand for more robust content platforms. This places a growing need on platforms that can manage more diverse content and provide real-time analytics on what is happening in a content-based process.
Technology is changing faster than ever. Today, digital transformation requires understanding how to leverage strategic technology trends and—due to cloud—putting them to work, fast. Watch this on-demand webinar to see Aragon's top ten technology predictions for 2019 that enterprises should consider for a competitive advantage.