A marketing suite is a collection of marketing tools that is sold as a single product. Increasingly, marketing tools are being blended together into marketing suites, and while some are still just bundles, others are becoming highly integrated.
To date, most marketing efforts have focused on three elements: marketing automation (building automated campaigns), touchpoints, and social media monitoring. However, Aragon has identified eight elements that should be in a marketing suite: marketing automation; social media management and marketing; social media monitoring; commerce; community; website and web content management; analytics, dashboards, and SEO/SEM; and content marketing.
As a rising best-of-breed category, we expect content marketing to eventually become part of the marketing suite.
Intelligent Content Analytics (ICA) is an essential new business category that goes beyond the traditional store-and-secure approach to content management to enable actionable insights using modern artificial intelligence technologies. The insights enabled by ICA will allow enterprises to operate more efficiently and grow revenue faster with less risk.
Modern content platforms are the next wave of Enterprise Content Management. They eliminate the need for multiple content platforms, as they are equipped to manage, automate, and provide insights around both text and video content. By enabling a fully digital end-to-end content process, modern content platforms can help the enterprise move faster.