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Marketing Suite

A marketing suite is a collection of marketing tools that is sold as a single product. Increasingly, marketing tools are being blended together into marketing suites, and while some are still just bundles, others are becoming highly integrated.

To date, most marketing efforts have focused on three elements: marketing automation (building automated campaigns), touchpoints, and social media monitoring. However, Aragon has identified eight elements that should be in a marketing suite: marketing automation; social media management and marketing; social media monitoring; commerce; community; website and web content management; analytics, dashboards, and SEO/SEM; and content marketing.

As a rising best-of-breed category, we expect content marketing to eventually become part of the marketing suite.

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