Social media monitoring (SMM) is a way to manually or automatically track what is said about a person or a brand on public social networks in order to manage and protect the person’s reputation or the brand’s image.
SMM has become a must-have option for channel support for users or customers who are having trouble with a product or service. The need to react quickly can prevent an issue or a perception of an issue from going viral. Meanwhile, the enterprise can use the SMM data as business intelligence to adjust their offerings or their support.
This research note overviews the fast-growing sales engagement market—which extends beyond the CRM—and provides a six-year market forecast.
Sales engagement platforms (SEPs) streamline and condense digital selling tools to help sales professionals manage their work more efficiently, gain insights on content and prospects, and close more deals.