Unified Endpoint Management (UEM) has become the de facto approach that incorporates and transcends Mobile Device Management (MDM), Mobile Application Management (MAM) and Mobile Content Management (MCM). The shift is away from merely managing the assets themselves and toward transforming business through mobilizing the enterprise.
Over the past few years, the mobile market has shifted its focus from devices to a total approach to mobility, which includes application management, content management and data security. While MDM helps address authentication and security, success with mobility also depends on apps that are lightweight, secure, and easy to manage, distribute and use. UEM is an inescapable part of the mix.
Representative Vendors: AirWatch, Blackberry, Citrix, IBM, SAP, SOTI and Symantec.