Video Content Management (VCM) uses advanced technology to search inside video files so users can access the right video documents and even specific sequences within them. VCM focuses on managing small and large video files as easily as documents, something that traditional ECM systems struggle with since they were mainly designed to deal with text files.
Many VCM platforms also provide a video portal (an “enterprise YouTube”) to surface video content for user interaction. We expect to see video analytics as a key focus area going forward for VCM providers.
VCM has become a critical category for the management and distribution of video files. VCM is gaining traction because enterprises need to rapidly share increasing volumes of video content. In the past, a form of VCM called digital asset management was used to manage video, but more from an internal perspective.
Aragon feels that new content needs are rising in the enterprise and creating demand for more robust content platforms. This places a growing need on platforms that can manage more diverse content and provide real-time analytics on what is happening in a content-based process.
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