[Infographic] Better B2B Meeting Management with MAPs

Successfully scheduling, conducting, and evaluating strategic B2B meetings is often the first hurdle in advancing the sales process or improving the customer journey. However, our current calendar and meeting processes—which are time-intensive, lack insights, and don’t provide the necessary integrations with business applications—are no longer enough in the digital era.

The emerging category of meeting automation platforms (MAPs) offers applications designed to automate and augment these meeting management processes in order to improve meeting effectiveness and efficiency.

MAPs can leverage cloud-based deployment, enabling them to scale to keep up with the needs of the most demanding enterprises that schedule thousands to millions of meetings every year. They can integrate with critical applications, from Google G Suite to Salesforce, to streamline processes for business units. From automated communications, to in-meeting monitoring, to post-meeting descriptive and predictive analytics, meeting automation platforms provide numerous capabilities that better enable enterprises to measure B2B meetings.

Read the below infographic for an introduction to this emerging category, then head to these resources for more information:

• Better Customer Journeys and Business Growth with Meeting Automation Platforms, a research note discussing the trends driving the emergence of this application category and how to get started with an MAP
• Our coverage page on meeting automation platforms, for additional MAP analyst insights