March Transform Tour 2024

Kick-off Our First Transform Tour Stop of 2024 With Us!

Join Us for Aragon Research's First #TransformTour24 Stop!

Since the launch of OpenAI’s GPT service, organizations have been scrambling to put out their own copilot service. In our March Transform Tour, taking place on Thursday, March 14, 2024, we will cover "The Battle of Edge vs. SaaS Computing" and "Putting AI Assistants to Work in 2024 and 2025."

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(Analyst Session 1)

2026 Technology Scenario: The Battle of Edge vs. SaaS Computing

10:00 AM PT |1:00 PM ET

The SaaS Computing era has had a 15 year run, but nearly all of the profits have gone to a handful of vendors. The edge computing era is here and with it will come new deployment and business models.

In this event, Betsy Burton will discuss why the SaaS era is winding down as the edge computing era is just getting started.

Key things to be covered: 

  • What trends are driving the rise of edge computing?
  • Which technologies including GPU’s and LLM’s are driving the rise of edge?
  • The role of AI and edge computing
  • What strategies can enterprises use to ensure short and long term profitability?

(Featured Guest Panel)

Transformation in the Workplace - Getting Productive


10:30 AM PT | 1:30 PM ET

The workplace is changing and now in 2024 new tools such as Intelligent Assistants are here. Our panel of experts will talk about what they are seeing and doing in their organizations to maximize productivity in the workplace.

Introducing our featured guest panelist:

  • Kathy Klingler, CMO of Brightcove
  • David Keane, CEO of Bigtincan
  • Scott Anderson, CMO of Intermedia

(Analyst Session 2)

Adapt or Die: Putting AI Assistants to Work in 2024 & 2025
11:00 AM PT | 2:00 PM ET

As existing and new associates come to work in 2024 and 2025, they will face a world in which copilots are ready to help them get work done. Before we get to this future state, enterprises must first understand, analyze, and deploy copilot tools.

In this event, Jim Lundy and Adam Pease will discuss the current state of intelligent assistants and how to prepare for successful deployments.

Key topics to be covered include: 

  • The current state of copilots/intelligent assistants
  • Understanding key selection criteria for AI assistants
  • What are the emerging best practices to ensure successful deployment of these new AI assistants tools? 

Meet Our Analysts 

Scott Anderson, Chief Marketing Officer

Scott Anderson is the Chief Marketing Officer at Intermedia responsible for global marketing, including product, brand, direct, channel, internal/external communications, and marketing operations. With 25 years in B2B tech marketing, Anderson has made a career of building technology brands, accelerating business demand, driving go-to-market strategies, and increasing customer loyalty for companies that have ranged from start-ups to Fortune 500 enterprises.

Most recently, as Chief Marketing Officer for marketing cloud company, Sitecore, Anderson transformed the brand to achieve industry leadership in both the web content management and digital experience platform categories. Anderson has served in marketing leadership roles at Hewlett Packard, Sun Microsystems (now Oracle), and Bazaarvoice. He was named a Top Digital Marketer by BtoB Magazine (now Ad Age) two years running and was listed as a Top 100 North America B2B Marketer.

Anderson holds a Master of International Management degree in Marketing and European Studies from Thunderbird School of Global Management at Arizona State University, and a

Kathy Klingler, Chief Marketing Officer

Kathy Klingler is Brightcove’s Chief Marketing Officer responsible for the company’s global marketing strategy, overseeing worldwide marketing, brand and creative, digital strategy, global demand generation, and corporate communications.

She has deep expertise in leading and transforming high-performing global marketing organizations across multiple industries and customer segments, reinvigorating major brands with a customer-first focus, leading to profitable growth. Kathy is committed to advancing Brightcove’s mission to be the world’s most trusted streaming technology company.

David Keane, CEO of Bigtincan

David Keane serves as the CEO and Co-Founder of Bigtincan – a global leader in sales enablement automation. With more than 20 years of B2B and B2C technology experience, Keane is on a mission to help global brands shape the buying experience of the future through AI-powered sales enablement solutions. His vision and leadership guided Bigtincan on its meteoric rise from 2010 startup to a publicly-traded market leader surpassing $100m in revenue in 2021. Prior to Bigtincan, Keane founded Quadtel Asia in Singapore and Veritel Wireless in Australia and had previously run intentional operations for Web startup, growing and managing their business over three continents. Originally from Australia, Keane earned his Bachelor’s Degree in Economics from the Australian National University and an M.A. in Management from Macquarie University.


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