The Aragon Research Globe™ for Enterprise Mobile Management Software, 2013

Authors: Mike Anderson, Jim Lundy
Date: January 4, 2013
Topic: Mobile
Research Note Number: 2013-01

Issue: Who are the vendors that are battling to lead the mobile computing revolution?

Summary: The market for enterprise mobile management software is rapidly converging from multiple segments, including MDM and MAM. This Aragon Research Globe reviews the major participants in EMM and their strengths and challenges as this market transforms.

Mobile Management Beyond the Device

Managing mobility in the enterprise is a relatively new and rapidly transforming business discipline. Enterprise mobile management (EMM) is an emerging holistic approach that incorporates and transcends mobile device management (MDM), mobile app management (MAM) and other software for managing mobile assets. The shift is away from merely managing the assets themselves and toward transforming business through mobilizing the enterprise.

Mobile management began by focusing on MDM, but subsequently expanded to include application management, as enterprises realized that managing only the devices themselves was not enough. While MDM helps address authentication and security, success with mobility also depends on apps that are lightweight, secure and easy to manage, distribute and use. MAM is an inescapable part of the mix.

At first, enterprises could focus on a single mobile device and OS (the BlackBerry) and a single application: email. Those days are over, and enterprises need a flexible strategy to manage an increasing diversity of devices, operating systems and capabilities; an expansion of mobile users approaching 100 percent of the workforce, many of whom bring their own devices (BYOD); and an explosion of apps – and their content – owned both by the company and by the individual user.

Note: This is part of Aragon’s archived research.
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