The Rise of the Microapp: Why Mobile Computing Will Never be the Same

Authors: Jim Lundy, Mike Anderson Date: August 15, 2011

Topics: Mobile; User Experience and Portals Research Note Number: 2011-11

Issues: What are the best practices for harnessing the power of mobile computing?

What trends are affecting how information is presented to users?

Planning Assumption: 85% of large enterprises will have a customer-focused microapp on the market by 2013.

Summary: Microapps that run on smartphones or tablets are changing the landscape of computing as they supplement and sometimes replace software applications. Mobile devices will take on the personality of the microapp to deliver new ways of interacting with users and delivering information contextually.

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The phenomenal proliferation of mobile devices that run microapps is changing the world of software – and the world of work. Millions of users (mostly consumers) have downloaded tens of billions of apps to their smartphones and tablets. The battle for this market is in its infancy, and the volume of both apps and downloads will grow significantly. Software applications for business are being augmented and in some cases replaced by this new class of application that is purpose-built for mobile environments. This note discusses the implications of microapps for enterprises and how they will fundamentally change enterprise computing.

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