The Rise of the Microapp: Why Mobile Computing Will Never be the Same

Authors: Jim Lundy, Mike Anderson                      Date: August 15, 2011

Topics: Mobile; User Experience and Portals       Research Note Number: 2011-11

Issues: What are the best practices for harnessing the power of mobile computing?

What trends are affecting how information is presented to users?

Planning Assumption: 85% of large enterprises will have a customer-focused microapp on the market by 2013.

Summary: Microapps that run on smartphones or tablets are changing the landscape of computing as they supplement and sometimes replace software applications. Mobile devices will take on the personality of the microapp to deliver new ways of interacting with users and delivering information contextually.

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