Predictions for Sales, 2015: Sales Enablement Fuels the Race to Digitize Sales

Authors: Jim Lundy, David Mario Smith                        Date: December 31, 2014
Topics: Digital Business, Sales                                  Research Note Number: 2014-60

Issue: What are the trends in sales?
Issue: How does an enterprise transform itself to become a digital business?

Summary: Sales enablement will grow in 2015, due in part to the rise of new predictive apps such as sales communications, predictive lead scoring, social selling and learning.


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