Table of Contents
Summary
Introduction
The Shift to Sales Enablement Applications
Predictive Leads and Forecasting
Social Selling
Sales Communications
Configure, Price, Quote (CPQ) and Document Assembly
Training and Onboarding
Sales Content Management
Sales Portals
The Future Lies in the Sales Engagement Platform
Aragon Advisory
Bottom Line
Pages - 7
Segmenting Sales Enablement: New Business Apps Are Powering Increased Sales Results Overview
Sales is a critical part of an enterprise’s overall success—unlike some of the other departments that make up the enterprise, when sales is not delivering on its objectives, it can dramatically impact the rest of the firm.
There are a growing number of business applications that sales organizations are beginning to depend on in order to achieve their desired business outcomes.
This research note offers a way to segment and categorize these applications in this burgeoning market.
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