The Aragon Research Globe™ for Video Recruiting, 2014: The Race to Find Talent
Author: David Mario Smith
Date: January 17, 2013
Topic: Social HCM
Research Note Number: 2014-01
Issue: How will social HCM technologies evolve?
Summary: Aragon introduces the first Aragon Research Globe™ for video recruiting, which examines 13 providers in a young and growing market. Video recruiting is poised for even more growth, as video collaboration becomes a more accepted way to speed up the recruiting process.
TABLE OF CONTENTS
Video Recruiting Market Overview
New Providers Emerge
Video Content and Bandwidth Requirements
Understand Your Needs
Aragon Research Globe Overview
Dimensions of Analysis
The Four Sectors of the Globe
The Aragon Research Globe™ for Video Recruiting, 2014
Getting Started With Video Recruiting
There is a large unaddressed market of HR departments and hiring managers who use consumer tools like Skype and Google Hangouts to conduct video interviews with candidates for employment. Other recruiters use web and videoconferencing tools from Adobe, Cisco, Citrix, PGi, Polycom and others for video interviewing. Many consumer-focused tools have limitations that should be considered before continued usage. For example, tools like Skype cannot record interviews without a third-party application, and even products with enterprise-level SLAs may lack the specific requirements of a recruiting solution, such as integration with an applicant tracking system (ATS).
The lesson for enterprises is that video recruiting is happening in all lines of business across all industries. Since consumer video applications are often used, enterprise IT is often unaware of how widespread it is, not only for interviewing candidates but also for announcing new job openings. These announcements can lead to inconsistent branding and messaging where videos are used for job descriptions to attract talent.