The Aragon Research Globe™ for Web and Video Conferencing, 2015: Focus On Platforms And Outcomes
Author: David Mario Smith, Jim Lundy
Date: December 28, 2015
Research Note Number: 2015-51
Issue: Who are the collaboration vendors and how are they evolving?
Summary: The 2015 Aragon Research Globe™ for web and video conferencing examines 22 major providers in the market. Emerging use cases make real-time collaboration a strategic imperative that requires proper planning and execution.
Collaboration Focused On Outcomes
Enterprises are increasingly looking to focus collaboration investments on specific business outcomes. This has led to an ever-increasing emergence of lines of business buyers making collaboration investment decisions. These buyers are, in many cases, bypassing IT to make significant procurement decisions for web and video conferencing amidst other collaboration capabilities. Whether the buyers are in sales, marketing or HR, they are looking for support of real business use cases from sales communication, marketing webinars/webcasts, and virtual training. Sometimes buyers are also seeking out support for industry-specific use cases, such as telemedicine, for example, or video collaboration in industries such as manufacturing.